SBC News Voice of the Sports Betting Industry
Spotlight Sports Group (SSG) has announced a strategic deal with multiple operator partners for the upcoming 2024 Euros.
As the technology, content, and media company – specialising in sports betting – builds on the success of its World Cup Content Hubs, the 2024 Euros will now see the Content Hubs feature add-to-betslip functionality, live odds, match previews and outright previews available in any language.
Additionally, branding and offers will match each operator’s platform, with further additions to the Hubs including daily best bets and recently developed bet builder widgets.
Daniel Smith, Head of B2B Sales at SSG, highlighted his enthusiasm for the upcoming tournament, stating: “The 2024 Euros will be a marquee event for football fans and bettors worldwide.
“Our team has taken our Content Hubs to a new level for this tournament, providing a single destination for bettors to access expert tips and seamlessly place their bets.”
For the 2022 World Cup, SSG delivered 11 different content hubs to operator partners in seven different languages across eight territories and has enhanced its capabilities for the upcoming 2024 Euros.
This saw SSG supply the content hubs to betting operators including BetKing and 888sport, which could then be integrated into a sportsbook’s backend, delivering what SSG described as “a premium content experience for sports bettors”.
Smith continued: “I’m excited for our team to deliver these Hubs to leading operators across Europe, offering diverse audiences a comprehensive and streamlined betting experience.”
The World Cup Content Hubs facilitated 51% of pre-play turnover for partner operators, demonstrating their effectiveness.
Users of the Content Hubs exhibited strong relative outperformance compared to non-users, the company emphasised, showcasing ‘superior engagement’ across bet volume, bet value, and active player days. Notably, 49% of Content Hub visitors placed bets during the same session.
