Tag Archives: Spotlight Sports Group (SSG)

UK gambling industry stakeholders must prepare for a ‘sobering statistic’, the Racing Post has argued, following the recent publication of its Big Punting Survey of 10,400 British and Irish bettors.  Affordability check discontent The Spotlight Sports Group (SSG) racing media outlet found disillusionment with the prospect of enhanced affordability checks; 17% of UK respondents and 13% of Ireland ones said …

Spotlight Sports Group (SSG) has made enhancements to its Superfeed content engine, targeting an increased volume of content across more markets and sports leagues. Specifically, the content and media company has upgraded the volume of betting prompts for each match by 100%, enabling the delivery of betting prompts to 136 different markets.  The company detailed that the enhancements have been …

Spotlight Sports Group (SSG) has signed an agreement with existing partner LiveScore Group, covering distribution of its Superfeed Pre-Play football solution. Under the latest renewal, the partnership will be enhanced with the addition of Spotlight’s football offering, covering betting-led verdicts and insights from prominent football leagues. The duo first began cooperating in July, launching SSG’s Superfeed Racing across the LiveScore …

Spotlight Sports Group (SSG) has extended its partnership with bet365, with the operator continuing as sponsor of the ‘Upping the Ante’ YouTube show. The contract with bet365 has been renewed for a further two years, naming the bookmaker as title sponsor of Upping the Ante for the fourth and fifth consecutive series, covering 21 weekly shows. Upping the Ante is …

In its latest North American movement, Spotlight Sports Group (SSG) has put pen to paper on a deal with Sportskeeda, a US sports content platform.  The agreement with the Absolute Sports PVT Limited brand centres on development of a sports betting solution, which London-based SSG will work to provide using its tools, software and affiliate knowledge.  Primary goals of the …

Evaluating its content creation and bettor engagement capabilities, bet365 has detailed ongoing development of its ‘ultra-modern’ news website and product team.  In an enhancement of its news production, the online betting company has initiated a recruitment strategy, making James Clark the first of what will apparently be a long-list of hires for its content team.  Clark has assumed the role …

Sports betting editorial content provider PA Betting Services (PABS) has laid some groundwork for the forthcoming football season.  Focusing its attention on the winter FIFA World Cup in Qatar, the company has launched several betting content packages developed to ‘inform, entertain and prompt’ operator-bettor engagement.  PABS’ three core packages  – Go, Pro and Ultimate – cover each fixture throughout the …

York Racecourse has renewed its partnership with Sky Bet, keeping the Flutter Entertainment sportsbook brand as a sponsor until 2028. The extension of the contract has also seen its scope expanded, with Sky Bet taking on sponsorship of York’s Ebor Festival, taking place between 17-20 August.  The inclusion of the Ebor event into the sponsorship increases the total prize fund …

Laying a foundation for its domestic football and FIFA World Cup trading, SkyBet has signed a partnership with Spotlight Sports Group (SSG). Building on a similar collaboration around the Cheltenham Festival, the deal will involve the construction of a ‘start-of season microsite’ for the Flutter Entertainment brand, hosted and managed by SSG and delivered via the firm’s in-house technology.  Editorial …

Analysing trends from across the global sports betting industry, Spotlight Sports Group (SSG) has published its second review of the sector, BetTech Ecosystem 2022. Conducted by the company’s internal research team along with independent experts, the study focuses on the regulated betting sectors in Europe and the Americas, evaluating regulatory, operational and M&A trends. Investigating the two aforementioned regional markets, …