SBC News Voice of the Sports Betting Industry
Spotlight Sports Group (SSG) has partnered with William Hill which will see the bookmaker become the title sponsor of the Racing Post’s new betting show, The Morning Post.
‘Built for and shaped by racing fans’, the show will be filmed live every Saturday at 10am GMT and will be hosted by Dave Orton – who will be joined by both Racing Post and William Hill experts and racing ambassadors each week.
Simon Kew, William Hill’s Director of Horse Racing, commented: “We are thrilled to partner with the Racing Post on this brand new show.
“We know how far and wide Racing Post’s reach goes and look forward to combining our expert talent with theirs to provide viewers with detailed analysis, offers and promotions that they simply won’t be able to find elsewhere.
“This, combined with the interaction that the show will feature, will lead to a great viewing experience for everyone.”
In detail, Tom Segal (Pricewise), Paul Kealy, Graeme Rodway, Keith Melrose, Robbie Wilders and more will be joining the host to provide opinions into every free-to-air televised race slated for that weekend.
Additionally, the partners highlighted that the show has been designed to be interactive, so that viewers can pose questions to the panel for further insight.
“We are extremely pleased to have partnered with William Hill for the inaugural launch of The Morning Post,” added SSG’s Head of Media Sales, Damian Mears.
Evolved from the Racing Post, SSG now aims to deliver ‘distinctive sports betting experiences’.
Mears continued: “We expect this to be our flagship Saturday betting show aimed at the weekend’s racing and partnering with a brand like William Hill is exactly what we were hoping for.
“The expert panels will provide our audience with an engaging and informative experience each week and I look forward to working closely with William Hill to make the show the best it can be.”
