Tag Archives: Ronni Hartvig

Gaming Innovation Group (GiG) will lead the platform supply for Inkabet, Peru’s top online sportsbook brand, enabling its expansion into new South American markets. Betsson AB, the owner of Inkabet and technology partner of GiG since 2020, announced the partnership. Betsson acquired Inkabet in 2021 for $25m to strengthen its South American portfolio. GiG will upgrade Inkabet’s platform and operating …

Betsson has become the official betting partner of Swedish ATP tennis tournament Nordea Open. Taking place from 15-21 July in Båstad, Sweden, the classic clay tournament, previously called the Swedish Open, will this year host prominent players such as the world No. 1 ranked Jannik Sinner and the king of clay, Rafael Nadal.  The Swedish Open is among the oldest …

Betsson is sponsoring the Premier Padel Mar del Plata P1 and the Boxing Argentina meeting, as well as the Adidas Marathon and RÍMAC Lima 42k in Peru. The new deals expand Betsson’s presence in the Latin American sports industry, adding to the Swedish operator’s existing alliances with Argentinian football clubs Boca Juniors and Racing Club teams. Andrea Rossi, Commercial Director …

Betsson has announced that it has officially launched in Italy with its sports betting offering. Described as a ‘strategic move’, the Swedish operator looks to further demonstrate its expansion into new markets which has accelerated across multiple different regions.  Ronni Hartvig, Chief Commercial Officer of Betsson Group, described how the country has grown significantly in importance for the Betsson AB-owned …

Keeping up the pace on its Greek marketing strategy, Betsson has signed an agreement with the Hellenic Football Federation (HFF) to become title sponsor of the Greek Cup. The flagship sportsbook brand of the Stockholm-listed, Malta-based international betting operator Betsson Group, Betsson has been active in Greece since 2011 and was one of the first to gain a licence under …

Betsson Group opted for a global approach when it launched its new advertising campaign ‘A bet makes the difference’ last week. The initiative encompasses a series of commercials developed by the firm’s in-house advertising team, with direction coming from internationally-renowned Brazilian director, Rodgrigo Saavedra.f Betsson’s Global Brand Director, Kay Hook and CCO, Ronni Hartvig took time out this week to …

Betsson AB has expanded its presence in Denmark by launching its titular Betsson sportsbook in the local market, boosting its standing in the country to two brands. The group’s flagship brand will sit alongside the existing NordicBet offering in Denmark, as the company – founded, headquartered and listed in the capital of neighbouring Sweden, Stockholm – pursues a global expansion …

NordicBet,  a sportsbook subsidiary of Betsson AB has announced that it will maintain the title rights extension to Denmark’s 1. Division. The Danish football league second division will continue to carry the name ‘NordicBet Liga’ for at least two more seasons as part of the sportsbook’s agreement with the Divisional Association – the trade football body of Denmark. Director of the Divisional …

Betsson has announced its sponsorship of the Chilean First Division football league, in partnership with the National Association of Professional Football (ANFP). The agreement, signed on the eve of the upcoming season of the Campeonato Nacional, will see the league rebranded as the Campeonato Betsson. Ronni Hartvig, Chief Commercial Officer of the Betsson Group, commented: “Through this latest collaboration, we …

Betsson has announced that it is continuing its partnership with the Peruvian Football Federation (FPF) for a further four years. Building on its commitment to promoting the development and growth of the sport, the operator will continue to hold the naming rights of the top flight of professional football in Peru.  The partnership l aims to ‘enhance the professionalisation’ of …