Tag Archives: Ronni Hartvig

Betsson has announced that it has officially launched in Italy with its sports betting offering. Described as a ‘strategic move’, the Swedish operator looks to further demonstrate its expansion into new markets which has accelerated across multiple different regions.  Ronni Hartvig, Chief Commercial Officer of Betsson Group, described how the country has grown significantly in importance for the Betsson AB-owned …

Keeping up the pace on its Greek marketing strategy, Betsson has signed an agreement with the Hellenic Football Federation (HFF) to become title sponsor of the Greek Cup. The flagship sportsbook brand of the Stockholm-listed, Malta-based international betting operator Betsson Group, Betsson has been active in Greece since 2011 and was one of the first to gain a licence under …

Betsson Group opted for a global approach when it launched its new advertising campaign ‘A bet makes the difference’ last week. The initiative encompasses a series of commercials developed by the firm’s in-house advertising team, with direction coming from internationally-renowned Brazilian director, Rodgrigo Saavedra.f Betsson’s Global Brand Director, Kay Hook and CCO, Ronni Hartvig took time out this week to …

Betsson AB has expanded its presence in Denmark by launching its titular Betsson sportsbook in the local market, boosting its standing in the country to two brands. The group’s flagship brand will sit alongside the existing NordicBet offering in Denmark, as the company – founded, headquartered and listed in the capital of neighbouring Sweden, Stockholm – pursues a global expansion …

NordicBet,  a sportsbook subsidiary of Betsson AB has announced that it will maintain the title rights extension to Denmark’s 1. Division. The Danish football league second division will continue to carry the name ‘NordicBet Liga’ for at least two more seasons as part of the sportsbook’s agreement with the Divisional Association – the trade football body of Denmark. Director of the Divisional …

Betsson has announced its sponsorship of the Chilean First Division football league, in partnership with the National Association of Professional Football (ANFP). The agreement, signed on the eve of the upcoming season of the Campeonato Nacional, will see the league rebranded as the Campeonato Betsson. Ronni Hartvig, Chief Commercial Officer of the Betsson Group, commented: “Through this latest collaboration, we …

Betsson has announced that it is continuing its partnership with the Peruvian Football Federation (FPF) for a further four years. Building on its commitment to promoting the development and growth of the sport, the operator will continue to hold the naming rights of the top flight of professional football in Peru.  The partnership l aims to ‘enhance the professionalisation’ of …

Betsson AB has refreshed the brand identity of sportsbook property NordicBet that will re-engage audiences under its new headline campaign of ‘Makes Sports Bigger’.  The rebrand aims to strengthen NordicBet’s appeal and position within its key markets, and forms part of Betsson’s wider acceleration of its sportsbook portfolio that achieved record GGR results during H1 trading. A Betsson brand since …

Betsson Group and GoldenRace have announced a partnership focusing on Greece, with the latter providing the operator with its virtual sports offering. As the exclusive virtual sports provider of the Swedish international gambling group for the Greek market, GoldenRace has further bolstered its position in the recently regulated sector.  The company – which acquired a licence from the Hellenic Gaming …

Last month, Betsson AB disclosed its intentions to become a new player in Greece’s re-regulated online gambling regime, securing two Hellenic Gaming Commission (HGC) licences. Starting from ‘Ground Zero’, Betsson aims for growth within the high tax and brand saturated Greek marketplace.  Speaking exclusively to SBC, Chief Commercial Officer, Ronni Hartvig, and Greece MD Thanos Marinos stated confidence that Betsson’s …