SBC News Voice of the Sports Betting Industry
Betsson AB has continued to expand its StarCasino.sport entertainment platform for Italian football fans after welcoming SSC Napoli as a new exclusive Serie A content partner.
Recognised as Southern Italy’s biggest and most historic football club, SCC Napoli joins Milanese giants’ AC and Inter Milan as StarCasino.sport platform partner, with Betsson creating exclusive video content for Calcio Napoli fans.
Abiding by Italy’s strict Decree laws on gambling advertising, Betsson launched its new digital media platform solely promoting exclusive Serie A content from football partners – and featuring no advertising of betting products or markets.
Instead, working with its Serie A partners, Betsson has developed a series of exclusive web documentaries and further editorial content published on the StarCasino.sport portal.
“We have always been committed to strengthening and growing our brand through innovative and engaging activities that position us close to sports enthusiasts and fans,” said Ronni Hartvig, Chief Commercial Officer at Betsson Group.
“The fun-loving spirit, the dedication to the community together with a deep passion, are some of the positive values we share with SSC Napoli, which lead us to invest in high quality, creative and innovative entertainment. Especially at a time when it is not possible to attend football matches in person.”
Betsson announced that it has begun to work on original and engaging initiatives and a rich timeline of exclusive content to report on Napoli’s 2020/2021 season.
“StarCasinò.sport – a platform that has embarked on an innovative and creative path in the publishing of digital sports news that we are sure will further enrich the emotional involvement of the Azzurri supporters,” said Alessandro Formisano, Head of Operations, Sales & Marketing for SSC Napoli.
