Better Collective has strengthened its position in the Swedish market via an acquisition of online sports betting media platform Rekatochklart.com. Agreed at a paying price of €3.8 million and paid in cash, the transaction has enabled Bettor Collective to consolidate the acquired asset into its group accounts, and was completed as an asset purchase from Win & Fun Media Ltd. …
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Better Collective has reaffirmed its commitment to developing Mindway AI as the technology to deliver the group’s sustainable objectives in a new era for igaming and sports betting media. Operating as global gaming’s biggest media publisher, Better Collective underlined the importance of building up its safer gambling and risk detection capabilities – as confirmed in its 2020 ‘Better for Bettors’ …
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Better Collective has strengthened its team after naming Anders Crillesen as its new Head of PR & Communications. In his new role, he will take responsibility for overseeing the company’s global corporate and product communication strategy, with an aim of enhancing Better Collective’s communication initiatives toward responsible gambling. Celebrating his new role, Crillesen said: “I’m thrilled to join Better Collective …
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Better Collective kicked off 2021 with the exciting news that it had purchased a further 70% of shares in problem gambling detection specialist Mindway AI – a deal which the sports betting media group says will form a key part of its strategy to ‘make betting safer’. In this month’s Better Collective Spotlight, we sat down with Mindway AI’s CEO …
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Better Collective has acquired a further 70% of shares in Mindway AI, taking its total ownership to 90% of shares in the Denmark-based software company. The acquisition, which has been valued at 17 million DKK, follows on from a preliminary investment made by Better Collective in 2019 when the affiliate acquired 19.99% of the company. As a result of the …
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GVC Holdings is piloting two new safer gambling technologies to enhance its group-wide ‘advanced responsibility and care (ARC)’ programme which was launched in November as part of the firm’s new ‘Sustainability Charter’. Announced as a frontline directive, GVC launched its ARC programme which will see the firm deploy its proprietary technologies, systems and platforms to collect group-wide ‘behavioural play data’ …
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Kim Mouridsen, Professor and Founder of Mindway AI, explains how they are using scientifically based automated player profiling and monitoring to combat problem gambling and better understand player behaviours. SBC: Identifying problem gambling behaviour is getting easier with technology, but how can that translate to effective outreach to customers who may not want to accept that? KM: Problem gambling is …
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For this month’s Better Collective Spotlight, we spoke to Christina Thomsen (pictured above), Head of Investor Relations (IR) and Corporate Social Responsibility (CSR) at Better Collective. We asked her about the sustainability strategy at Better Collective, the parent company behind the likes of bettingexpert.com and hltv.org, and a new commitment to supporting the Sustainable Development Goals (SDG) set by the …
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Mindway AI, a Denmark-based software company which specialises in solutions for the identification of problem gambling behaviour among online bettors, has hired Rasmus Kjærgaard as its new CEO. As of 1 December, he has taken his seat at Mindway AI – a university spin-off by scientists from the Institute for clinical medicine at Aarhus University. It is part-owned by Better …
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