SBC News Voice of the Sports Betting Industry
Britt Boeskov has been named as the newest addition to the Board of Directors of Mindway AI, which has praised her professional betting and gaming experience.
The firm has in particular cited Boeskov’s leadership positions held at the likes of Better Collective – Mindway’s parent company – and Kindred Group. 
Boeskov’s 17-year tenure at the latter included roles such as Chief Programme Officer and Chief Experience Officer, whilst at Better Collective she left the firm in the capacity of SVP of Strategy.
“I’m excited to join Mindway AI’s Board of Directors and offer my experience with strategy and sustainable gambling implementation from my many years in the industry,” Boeskov remarked.
“The sustainable gambling agenda is really important to me personally, and I’m a firm believer in the power of data and technology for prevention, detection and intervention purposes.
“I’ve seen firsthand how many resources it takes for operators to build and maintain detection systems of their own, so I see great potential in Mindway AI’s innovative solutions as effective tools for the industry in their safer gambling efforts.”
A graduate of McGill University and the Copenhagen Business School, holding a master’s degree, Boeskov brings ‘strong strategic competencies’ to Mindway, the company asserted.
She joins the Denmark-based igaming compliance solutions provider’s board as it strives to achieve further objectives in its ‘international growth journey’.
The firm closes 2022 having expanded its partnership with EPIC Risk Management and promoting its compliance solutions at a time of heightened regulatory and public attention on gambling harm prevention.
As it stands, Mindway’s board consists of Chairman and Better Collective CFO, Flemming Pedersen; Founder Professor Kim Mouridsen; Former Director General at the Danish Gambling Authority (DGA), Birgitte Sand; independent iGaming consultant and Gaming in Holland Co-Founder, Willem van Oort who joined in January – and now Boeskov.
“We are very pleased that Britt Boeskov has joined Mindway AI’s Board of Directors,” said Rasmus Kjaergaard, CEO of Mindway AI.
“Her deep experience from the industry, not least her 17 years at Kindred Group in various leadership roles, is a huge asset for Mindway AI as we continue to develop and grow our business.
“In 2023, we will be expanding our organisation and growing our markets both inside and outside of Europe, and we will furthermore be focused on strengthening our industry partnerships. Britt Boeskov will no doubt be a valued advisor in this process.”
