Tabcorp enlists Mindway AI to improve customer intervention 

Tabcorp Holdings has announced a partnership with Mindway AI to enhance its responsible gambling capabilities using AI technology. 

Through the collaboration, Tabcorp aims to improve its customer protection and assist with problem gambling at an earlier stage.

Mindway AI, which has already implemented customer care software in 20 countries and has 6.5 million active users worldwide per month, will be working with an Australian gambling company for the first time.

Tabcorp COO Jenni Barnett expressed her excitement for the partnership, highlighting the company’s commitment to reducing harm and ensuring a safe and enjoyable experience for its customers.

“Our collaboration with Mindway AI is a key step forward in our commitment to caring for our customers, reducing harm and ensuring a safe and enjoyable experience,” she remarked

“This partnership will allow us to use the world’s best technology to better identify and prevent harmful behaviour before it becomes a problem and then implement proactive measures to assist our customers.”

Moving forward, Tabcorp hopes to expand Mindway AI’s presence across all Australian territories covering its operations in Victoria, New South Wales, Queensland, South Australia, Tasmania, Northern Territory and the Australian Capital Territory.

Mindway AI CEO Rasmus Kjaergaard also expressed his pride in the partnership and the potential for global growth, stating: “at Mindway AI, we are very proud to countTabcorp among our partners and we see great potential in the collaboration to help them enhance their player protection.

“This partnership is part of our global growth, and it marks that by entering a new continent.”