BetComply and Mindway AI join forces to boost player protection

BetComply has teamed up with Mindway AI in a new partnership aiming to prioritise player protection. 

Following the collaboration, Mindway AI will seek advice from BetComply on the future roadmap of its offering in addition to new business opportunities. 

This will aid the player protection tech provider to develop its products in a bid to support a wider range of clients. 

Jez White, Safer Gambling and Sustainability Specialist at BetComply praised the partnership, commenting: “Our goal is to help bridge the gap between innovation and implementation, ensuring operators can fully harness tools like GameScanner to deliver more effective, proactive player protection.”

White is set to lead the partnership, bringing a wealth of experience within responsible gambling to the collaboration as BetComply’s safer gambling lead, while also having served as Director of Player Protection Systems and Analytics in a previous role at Entain.

Rasmus Kjaergaard, Mindway AI CEO, also praised the tie-up, hailing the support of BetComply’s operational expertise as a “huge asset” for his company. 

Future focus 

BetComply will begin the partnership with a particular focus on GameScanner, with plans to oversee the future development of the AI-powered problem gambling detection tool. 

This tool was recently implemented into Mindway AI’s new partner, Hommerson Amusement’s Dutch online casino offering, earlier this week. 

Commenting on the recent deal, Kjaergaard explained: “With GameScanner, Hommerson Online will be equipped with the most advanced tools to ensure a safe gaming environment, demonstrating a proactive approach to player protection that sets a new standard in the digital gaming industry.” 

European expansion

The player protection provider has also been working with regulators across Europe to expand the influence of its proprietary tools, having offered its Gamalyze software to the Hellenic Gaming Commission in April. 

HGC President, Dimitrios Ntzanatos, commented: “The HGC leverages technology to enhance player protection. The integration of Gamalyze into the Commission’s website marks a significant step towards a safer and more sustainable gaming environment.”