SBC News Willem van Oort joins Mindway AI board

Willem van Oort joins Mindway AI board

Mindway AI has strengthened its commercial expertise after adding Willem van Oort as its newest board member. 

Van Oort, an iGaming consultant and founder of several European iGaming communities, will support Mindway AI with its international expansion strategy and stakeholder management. 

“We are very pleased to welcome Willem van Oort as Mindway AI’s new board member,” commented Rasmus Kjaergaard, CEO of Mindway AI.

“Willem’s knowledge of the gaming industry is outstanding, and he brings strong strategic and commercial competencies that will help Mindway AI on its international growth journey. 

“This year, we will be expanding both inside and outside of Europe, and Willem will be a valued advisor in this process.”

Mindway AI’s Board of Directors now consists of Mindway AI Founder and Professor Kim Mouridsen, Better Collective CFO Flemming Pedersen, former Director General at the Danish Gambling Authority Birgitte Sand, now Birgitte Sand & Associates, and its latest member, Willem van Oort.

Last year, Stockholm-listed publisher Better Collective purchased a 90% stake in Mindway AI – to help the company achieve its objective to become the lead software supplier for problem-gambling  identification, prevention and intervention solutions.   

Willem van Oort added: “Mindway AI has developed truly innovative, science-based solutions to detect at-risk gambling behaviour early on, and the company demonstrates great growth potential. 

“I’m excited to become a member of the Board of Directors and help guide Mindway AI’s commercial development as it stands before an expansion into new markets.”

Check Also

SBC News Brazil: 2024 Market Prospects and Operator Duties

Brazil: 2024 Market Prospects and Operator Duties

As Brazil pipes up to take over the headlines with the launch of its regulated …

SBC News “A model that is as early, accurate & explainable as possible” - Entain’s consumer protection journey

“A model that is as early, accurate & explainable as possible” – Entain’s consumer protection journey

The rollout of Entain’s player protection journey over the past eight years has been a …

DSWV hits back at federal calls for German betting advertising ban

DSWV enlists Mindway AI for enhanced player protection

The German Sports Betting Association (DSWV) has incorporated Mindway AI’s Gamalyze gambling behaviour self-testing solution …