Greek betting market to enhance transparency with Mindway AI

The Hellenic Gaming Commission (HGC), the Greek gambling regulator, has announced a partnership with Mindway AI.

This deal allows for the integration of Gamalyze, described as a ‘gamified reinvention of the self-test’, which is now available on the HGC’s website. 

HGC President, Dimitrios Ntzanatos, commented: “The HGC leverages technology to enhance player protection. The integration of Gamalyze into the Commission’s website marks a significant step towards a safer and more sustainable gaming environment.”

In more detail, Gamalyze is designed to enhance player protection by offering insights into individuals’ gambling behaviour by evaluating player profiles, enabling early identification of potentially harmful gambling patterns. 

By providing personalised feedback, it helps individuals to make informed choices about their gaming activities. The initiative aims to highlight HGC’s commitment to safeguarding players.

AI is becoming increasingly popular in the igaming industry. In recent weeks, Jovana Popovic-Canaki, CEO of iGP, sat down on Dear CEO, a limited series of SBC’s iGaming Daily podcast, to discuss the utility that AI holds for the sector.

Popovic Canaki said: “Among the most important reasons why one would want to implement AI into their solutions is real-time reaction and scalability. With any AI-enhanced module that an operator or a provider decides to implement, it will help them grow much faster and more efficiently. 

“Another important reason is fraud detection. This can definitely benefit from AI implementation by analysing all the patterns in the withdrawals, KYC processes and reviewing the documents.”

Focusing on this element of player protection, the new partners have said that a main aim of the deal is to offer a ‘new era of transparency’ and responsibility in the Greek market and beyond. 

“Working with the Hellenic Gaming Commission exemplifies the impact of international cooperation in elevating standards across the gaming industry,” added Rasmus Kjaergaard, Mindway AI CEO.

“We are excited to see Gamalyze empowering players in Greece and enhancing the HGC’s efforts in promoting responsible gambling.”