Betfred is set to appoint a new Chief Operations Officer (COO), following the announcement by Mark Stebbings that he will depart the UK betting group at the end of this week. The long-serving employee commented via his LinkedIn account: “After nearly 30 years, I have decided that it is the right time for me to leave Betfred. I am immensely …
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Betfred and SIS (Sports Information Services) have inked a new production, distribution and content agreement. As Betfred becomes the first to broadcast in high-definition, the long-term partnership allows for the bookmaker’s UK retail customers to access ‘top-quality content live from the iconic racing events worldwide’ in HD. Mark Stebbings, Group Chief Operating Officer at Betfred, commented: “We constantly strive to …
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Betfred, the UK’s biggest retail bookmaker, has expanded its technology agreement with Playtech to meet its growing customer demand for new products and services across its betting estates. In a joint statement, Betfred and Playtech have agreed on the extension of their exclusive partnership, which has spanned over 12 years. As part of the extended partnership, Betfred will install more …
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The Racing Partnership (TRP) has revealed that Betfred will be taking up its full Greyhound Fixtures schedule from 1 April, 2023. The deal sees the bookmaker take 36 Greyhound Fixtures from TRP per week into its entire 1,365-shop retail estate. Mark Stebbings, Chief Operating Officer of Betfred, commented: “After a successful trial we are delighted to extend our coverage to …
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Betfred has committed to the procurement of 5,000 new Vantage cabinets to Inspired Entertainment as part of a new five-year contract signed between the two parties. Vantage, the latest edition to the Inspired VLT family which also includes Eclipse and Valor, is powered by an intelligent operating system that drives player game recommendations based on their playing sessions. The UK-based bookmaker Betfred has committed …
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Betfred has announced that it will continue to work with Inspired Entertainment as its principal supplier of virtual sports (VS) games/content for its retail unit. The Manchester-based betting group announced that it has renewed terms with Inspired that has supplied its full range of VS games to Betfred’s 1,400 UK betting shops for the past 15-years. Inspired’s Virtual Sports have …
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Omni-channel sports betting solutions provider Playtech BGT Sports (PBS) has agreed to continue supplying its self-service betting terminals (SSBTs) to Betfred after the duo extended their long-term partnership. The contract, which now runs until the end of December 2021, will continue to cover the operator’s high street shops throughout the UK. Mark Stebbings, Group Chief Operating Officer at Betfred Group …
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Betfred has advanced its US market ambitions by appointing Bryan Bennett as the bookmaker’s first US Chief Operations Officer (COO). Bennett, a seasoned executive in US gaming, sports and digital enterprise strategies, confirmed via LinkedIn that he had joined the UK betting outfit, leading its initial US market drive. Bennett is the former VP of Marketing for RocketPlay a developer of …
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Betfred will be debuting the suite of managed sports betting and trading products from OPTIMA at this week’s Betting on Sports America conference. The world’s largest privately owned retail bookmaker is ready to make its move in the post-PASPA US market in partnership with both OPTIMA and SCCG Management. The full suite of managed products as part of OPTIMAMGS™ includes …
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OPTIMA has increased an existing partnership with the Betfred Group to provide the operator with its Omnichannel Player Account Management and Sports Betting system (OPTIMAMGS™) to enter the competitive Spanish market. Betfred Managing Director Mark Stebbings said that OPTIMA was the “natural choice” for Betfred to expand into the Spanish market. He explained: “We have partnered with Jacob Lopez and …
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