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OPTIMA
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Latest News
Time to read: 2 min
Betfred seeks new COO as Mark Stebbings ends ‘30-year journey’
September 25, 2023
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Horseracing
Time to read: 2 min
Betfred to deliver ‘HD racing from around the world’ with SIS
March 22, 2023
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Latest News
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Betfred extends Playtech partnership to deliver new retail experiences
March 17, 2023
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Europe
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Betfred punters to have ‘full exposure’ to all TRP greyhound meets
March 9, 2023
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Latest News
Time to read: 2 min
Inspired leads Betfred's VLT upgrade
November 11, 2022
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Technology
Time to read: 2 min
Betfred renews legacy VS partnership with Inspired Entertainment
June 21, 2022
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Retail
Time to read: 2 min
Betfred extends Playtech SSBT partnership
January 16, 2020
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Europe
Time to read: 2 min
Betfred hires Bryan Bennett as US operations lead
November 1, 2019
OPTIMA
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Retail
Time to read: 2 min
Betfred makes US move with OPTIMA and SCCG Management
April 24, 2019
Mondobets - Copyright: mironovak / 123RF Stock Photo
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Technology
Time to read: 2 min
OPTIMA to support Betfred’s Spanish market launch
February 4, 2019
BREAKING
Retail
Time to read: 2 min
Bookmakers could be set for substantial FOBT payout
July 27, 2018
BREAKING
Retail
Time to read: 2 min
Betfred calls for Playtech BGT terminal expansion
June 18, 2018
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Retail
Time to read: 2 min
Playtech BGT Sports’ BetTracker goes live on Google Play
January 9, 2018
Betfred
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Retail
Time to read: 2 min
Betfred signs deal to rollout award winning OPTIMA platform
December 28, 2017
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Latest News
Time to read: 2 min
Betfred expands its Playtech SSBT inventory
November 9, 2017
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Featured News
Time to read: 2 min
Betfred expands retail SSBT integration with Playtech BGT
June 16, 2017
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Retail
Time to read: 2 min
Betfred brings Sky Sports to its UK high-street shops
July 6, 2016
Most Read
1
Birmingham City becomes Coral’s first front-of-shirt partner in 100-year history
2
BOYLE Sports continues UK football marketing spree with Leeds United partnership
3
Sunderland and Nottingham Forest yet to fill gambling void ahead of 26/27 Premier League
4
Allwyn launches Powerball UK as next phase of National Lottery revamp
5
Kenneth Dart investments could have big implications for Evolution and Flutter
6
Kaizen Gaming seeks Spain MD for Betano market launch
7
Burnham plans for gambling to fund high-street relief for “good businesses”
8
Betfred to close a tenth of 1,200-strong retail portfolio
Featured News
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Featured News
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Lula and PT throw weight on Bill to ban online casino in Brazil 
July 30, 2026
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Europe
Time to read: min
Kaizen Gaming seeks Spain MD for Betano market launch
July 27, 2026
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Interviews
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Kresimir Spajic: Allwyn’s all-in on digital
July 20, 2026
Department for Culture Media and Sport DCMS, who will launch a consultation "soon" on unlicensed gambling sponsors
BREAKING
UK
Time to read: min
Long time coming: DCMS starts consulting on illegal gambling in sports
July 15, 2026