Betfred

Betfred signs deal to rollout award winning OPTIMA platform

Sports betting and gaming solutions provider OPTIMA has capped a pre-Christmas double by signing a deal to supply the Betfred Group with its Multi-Channel Gaming Suite platform.

The multi-year deal, which extends to the ongoing development and support for Betfred’s online, retail and call center businesses, will see the rollout of the OPTIMAMGS™ platform and Serverless v2 retail product for over 1,600 betting shops, supporting nearly 4,000 point of sale OTC terminals.

Jacob Lopez, OPTIMA CEO, said: “Following its strategy to work only with leading operators, OPTIMA is pleased to work with Betfred Group, which is the third biggest operator in the UK market, and more importantly, counts with a very professional and experienced team with a clear vision of becoming a market leader. OPTIMA will put all its expertise, services and awarded technology to immediately start helping Betfred to thrive in this very competitive market for the coming years.”

Mark Stebbings, Betfred Managing Director, added: “With this long-term agreement, Betfred looks forward to working with OPTIMA to innovate and progress according to the strategic plans set out by the Group. OPTIMA’s expertise, capabilities, quality of its products and services are well recognized in the gaming industry and will be, no doubt, key to our success.”

This announcement comes in the same week that IGT announced an agreement with OPTIMA for the licensing, support, and development of its sports betting platform in all international regions outside of Italy, the United States, and Canada.

At the start of this month, Spain-based OPTIMA also claimed the Standalone Platform Provider of the Year at the SBC Awards, beating off competition from the likes of Openbet, Amelco, Singular, Tecnalis, EveryMatrix, Vermantia and InBet Games.

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