Playtech BGT Sports (PBS) has agreed a second deal this year to install an additional fleet of self service betting terminals (SSBT) across Betfred’s 1,700 strong retail estate.
The provider of omni-channel sports betting solutions, is to supply a number of its state of the art widescreen terminals to the operator’s best performing shops.
John Pettit, Managing Director for the UK, Ireland, Asia and Australia at Playtech BGT Sports, commented: “Betfred continue to be a very important customer to us, and this latest deployment of our cutting-edge widescreen terminals is set to build on this partnership further.
“Having already extended the initial contract earlier in the year, we’re delighted that their customers are continuing to enjoy both the incremental revenue opportunities and product development features that only the Playtech BGT Sports SSBTs can deliver.”
Earlier this year the independent UK bookmaker agreed a similar deal regarding SSBTs, in a move designed to strengthen its entire retail betting shop portfolio, in that instance an additional roll out of 570 terminals took Betfred’s inventory to 2,800.
Mark Stebbings, Managing Director of Betfred Retail, added: “We’ve experienced significant growth from non-football and in-play betting on SSBTs since launch, and this has been a great means of diversifying our retail offering and delivering incremental revenues.
“The latest instalment confirms the importance of our partnership with Playtech BGT Sports as we look to continue to improve both product and user experience across our estate.”
In addition to strengthening its SSBT operations, Betfred also agreed a further deal with PBS regarding its mobile BetTracker product.
The phone app, which offers consumers the ability to transfer their sports bets to their mobile devices after placing them in shops, track their bets and cash out back to the terminal, was rolled out across the Betfred retail network earlier this year.