Betfred makes US move with OPTIMA and SCCG Management

Betfred will be debuting the suite of managed sports betting and trading products from OPTIMA at this week’s Betting on Sports America conference.

The world’s largest privately owned retail bookmaker is ready to make its move in the post-PASPA US market in partnership with both OPTIMA and SCCG Management.

The full suite of managed products as part of OPTIMAMGS™ includes BI/Analytics, Anti-Fraud, Trading, Compliance/GDPR, Customer Support, Payments and Marketing.

SCCG Management – the Las Vegas-based management consultancy brought in to represent Betfred in the US Native American and Non-Tribal gaming market – will be promoting this OPTIMAMGS™ platform.

Betfred Managing Director Mark Stebbings said: “The entire team is energized by the opportunity to bring the totality of our experience and technology to the diverse and innovative US sports wagering leaders who are responding to the tremendous opportunity these markets present.”

Stephen Crystal, Principal Partner of SCCG Management, added: “The scope and scale of the combined resources and experience of Betfred, Optima and SCCG Management allow us to bring a turnkey, industry leading set of tools and talent to the sports betting industry. We’re working tirelessly as a team to present flexible, comprehensive solutions to the US sports betting industry.”

With the support of the OPTIMAMGS™ platform, Betfred is ready to provide US customers with superior retail customer service, market automation, in-play sports betting offerings and innovative solutions such as the “bet builder”, where customers can create their own bets within the same match.