Playtech BGT Sports’ (PBS) Bet Tracker is now available to both iPhone and Android users on the Google Play store for the first time.
Betfred’s branded version of the app was the first to go live, with bespoke versions for other operators, including Boylesports, Sean Graham, Joe Jennings and Jenningsbet, following soon after.
John Pettit, Managing Director for UK, Ireland, Asia, and Australia at Playtech BGT Sports, commented: “BetTracker has proven increasingly popular in recent months and this is set to continue with so many of our partners, including Betfred and BoyleSports, now hosting their own bespoke versions on Google Play.
“Google’s decision to allow betting apps on its store has been of great benefit to the industry. BetTracker is now exposed to a far greater audience and we’re seeing exponentially more tickets transferred to the app each week.”
BetTracker, which allows customers to place bets on SSBTs, track their progress, and cash them out on mobile devices if they choose, was only available via an in-store download.
Its arrival on Google Play will enhance the customer journey, with players now able to download the app from any mobile device in any location, as well as being able to scan a QR code in-shop.
The app has experienced impressive growth since going live with a number of operators in recent months, with PBS seeing a significant increase in transferred bets each week.
Mark Stebbings, Managing Director of Betfred Retail, added: “Our customers have increasingly taken to the BetTracker app since we released it earlier this year, and with it now being live on Google Play we expect to see a further uptake in bet transfers as it is much easier to install.”
Late in 2017, Playtech agreed a second deal this year to install an additional fleet of self service betting terminals (SSBT) across Betfred’s 1,700 strong retail estate.