Gaming Innovation Group (GiG), has enhanced its agreement with Betway, the flagship sportsbook brand of Super Group Inc, providing its automated affiliate media compliance and screening tool – GiG Comply. Developed by GiG’s media unit, the Comply tool helps ensure affiliate programmes are fully aligned with all brand and responsible gaming requirements of respective markets. Jonas Warrer, CEO of the …
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Gaming Innovation Group (GiG) has signed an agreement with affiliate platform Rainmaker Network, with the latter utilising its GiG Comply tool. The Cyprus-based affiliate network will use GiG Comply to retain control of its marketing campaigns and avoid potential breaches of marketing compliance requirements. This will be done by scanning web pages for content such as igaming code red words, …
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Gaming Innovation Group (GiG) and Betway have extended their partnership for the provision of the GiG Comply marketing compliance tool in African markets. By utilising GiG Comply for its African operations, Betway will be able to scan web pages for content “igaming code red words”, links and regulatory requirements, to ensure marketing efforts remain proactive. This will also assist Betway …
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Gaming Innovation Group (GiG) will continue to supply its GiG Comply tool to Avento Group for a further two years after the duo agreed to extend their current partnership. By using GiG Comply, Avento Group will be able to scan more than 30,000 web pages each day for content including links and iGaming code red words. “It makes us very …
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Gaming Innovation Group (GiG) has expanded its existing arrangement with Betsson Group, continuing to supply the operator with its GiG Comply marketing compliance solution. Via the extension, GiG aims to ‘continue to help Betsson to remain proactive’ with regards to marketing compliance control, working to ensure affiliates are fully aligned with the company’s brand and its responsible gaming requirements. The …
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Betway has strengthened its existing marketing compliance processes after signing an agreement with Gaming Innovation Group (GiG) to utilise its GiG Comply tool. By using GiG’s automated affiliate marketing compliance screening tool, Betway will be able to scan more than 30,000 web pages each day for “content including links and iGaming code red words, links and regulatory requirements”. “It’s great …
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“If you don’t value compliance then you don’t have a sustainable business model,” said GiG Head of Performance Marketing Jonas Petersen, who explained why GiG Comply is now a crucial companion for gambling operators adapting to the fast-changing compliance landscape. GiG Comply provides a web application software that allows operators to monitor their affiliate marketing websites for content including links, …
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As the US sports betting industry continues to expand state-by-state, many operators are becoming increasingly drawn towards the prospect of public listings, a goal which SPACs can still play a key role in achieving, according to a panel of industry experts at the SBC Digital North America event. Moderated by Anton Kaszubowski, Director at Greenlaw Limited, the speakers on the …
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Gaming Innovation Group (GiG) has agreed to supply its GiG Comply software to Novibet, allowing the operator to strengthen its existing marketing compliance processes. By utilising GiG’s automated affiliate marketing compliance screening tool, Novibet will be able to scan more than 30,000 web pages each day for ‘content including links and iGaming code red words, links and regulatory requirements across …
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Pixelbet Digital (Pixelbet) has become the latest company to integrate Gaming Innovation Group’s automated affiliate marketing compliance screening tool, GiG Comply. GiG Comply, which can scan more than 30,000 web pages each day, can help regulated betting operators to ‘set up their own criteria and checklist parameters’ to automate compliance checks, with a focus on allowing users to adhere to …
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