SBC News Voice of the Sports Betting Industry
Gaming Innovation Group (GiG) has signed an agreement with affiliate platform Rainmaker Network, with the latter utilising its GiG Comply tool.
The Cyprus-based affiliate network will use GiG Comply to retain control of its marketing campaigns and avoid potential breaches of marketing compliance requirements.
This will be done by scanning web pages for content such as igaming code red words, links and regulatory requirements across multiple jurisdictions.
“Compliance is one of our top priorities when it comes to advertising our brands and we are conscious of the great effort we should dedicate to it,” said Nataliia Golik, Rainmaker COO.
“We are happy to have found in GiG Comply a strategic partner to assist us on this important part of the business as we trust that the experience and expertise they have acquired in the iGaming industry will be highly beneficial. We are looking forward to making the most of the tool and all the features available.”
The GiG Comply tool is currently leveraged by a range of betting and gaming operators, with the objective of aligning brands with responsible gaming requirements through tailoring to cover market-specific legislation and advertising standards.
GiG’s partnership with Rainmaker is the third instance of a new partner taking up GiG Comply this year, following an African-focused agreement with Betway in March, and deals with Matching Visions and Avento Group in January.
Jonas Warrer, CMO and MD of GiG Media, said: “We are excited to have added Rainmaker to our growing list of partners for GiG Comply and look forward to supporting them with their marketing compliance strategy.
“Our automated marketing and compliance technology will help Rainmaker to strengthen their affiliate marketing compliance, while ensuring that they remain in control of all their affiliate marketing, and comply with responsible gaming conditions.”
