Avento Group integrates GiG Comply software

Avento Group integrates GiG Comply software

Gaming Innovation Group (GiG) will help Avento Group (Avento MT Limited) remain compliant with the varying regulatory requirements of different gaming jurisdictions after agreeing to supply its automated marketing compliance screening tool, GiG Comply.

GiG Comply helps regulated betting operators to automate compliance checks, with a focus on allowing users to adhere to diverse marketing standards and regulations.

Ben Clemes, Chief Commercial Officer at GiG, commented: “We are very happy to have signed Avento Group to our marketing compliance tool GiG Comply. It is always a proud moment when a client like Avento Group chooses our compliance solution to help ensure that they continue to stay at the forefront of responsible gaming.”

The compliance monitoring system is able to scan more than 30,000 web pages each day, referencing operator brands and domains to ensure that their marketing strategies are compliant with the market’s regulations.

Christine Bonaci, Senior Legal and Compliance officer from Avento MT Limited, added: “Being able to ensure brand security, player safety and at the same time abiding the different regulations has never been more important and we are sure that partnering up with GiG Comply will help make our work process easier.”

GiG recently enhanced the capabilities of GiG Comply by adding a new language detection feature which allows operators to ensure that they are compliant with regulatory guidelines in particular markets by identifying which language a website is using to promote their brand.

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