Gentoo renews bet365 as Comply client

Gentoo Media has announced that key client bet365 will continue to safeguard its affiliate marketing campaigns with GiG Comply.

bet365 has extended the brand protection services of GiG Comply, the automated campaign compliance tool of Gentoo Media.

The partnership is renewed for a sixth consecutive year, as Gentoo ensures that bet365 affiliate campaigns abide by strict regulatory compliance standards across target markets.

Rasmus Bank Nielsen, Head of GiG Comply, expressed his enthusiasm about the renewal: “We are delighted to continue our partnership with bet365. This extension demonstrates the effectiveness of GiG Comply as a compliance and brand protection tool, once again used by one of the largest and most respected operators in the industry. We look forward to continuously supporting bet365 in maintaining their high standard of regulatory compliance.”

GiG Comply’s advanced monitoring capabilities provide bet365 with the necessary tools to ensure that its marketing efforts remain compliant with regulatory demands, safeguarding their brand.

The update sees Gentoo Media fulfil a key client renewal, following its split from Gaming Innovation Group (GIG) in H1, to become a standalone media tech business.

bet365 commented on the renewal: “We look forward to entering our sixth successive year of partnership with GiG Comply. Their automated solution is a valuable tool in helping to maintain the marketing compliance of the award-winning bet365 Partners program globally. The versatility of the tool means that we can effectively adapt to the ever-changing regulatory landscape.”