Novibet revamps marketing compliance capacity with GiG Comply

Gaming Innovation Group (GiG) has agreed to supply its GiG Comply software to Novibet, allowing the operator to strengthen its existing marketing compliance processes.

By utilising GiG’s automated affiliate marketing compliance screening tool, Novibet will be able to scan more than 30,000 web pages each day for ‘content including links and iGaming code red words, links and regulatory requirements across multiple jurisdictions’.

“We are happy to have partnered with Novibet, it’s always a proud moment for us when we add a new partner to our growing list of partners for GiG Comply,” commented Jonas Warrer, Managing Director of GiG Media.

“It’s great to see an innovative operator like Novibet place marketing compliance at the forefront of their business strategy, we look forward to supporting them in creating a safer gaming environment for their players.”

GiG Comply works by using its rules engine to analyse real snapshots from affiliates’ campaigns and provides operators with the promotional content that is being used in their brands’ promotions.

By using GiG Comply, Novibet will also be able to ensure that affiliates are aligned with their brand’s marketing message in addition to making sure that responsible gaming measures are visible on relevant pages, and terms and conditions are correct and up to date.

Novibet joins the likes of bet365, Kaizen Gaming and LeoVegas which are all utilising GiG Comply as their lead marketing compliance software.

George Gerakanakis, International Affiliate Manager of Novibet, added: “We are looking forward to working with the GiG Comply product to reinforce Novibet’s existing compliance processes.

“This partnership will help Novibet ensure that our affiliates can continue offering high quality experiences that are fully compliant with regional regulations and requirements.”