SBC News Marathonbet becomes latest operator to integrate GiG Comply

Marathonbet becomes latest operator to integrate GiG Comply

Marathonbet has become the latest company to sign an agreement with Gaming Innovation Group (GiG) in order to integrate the GiG Comply compliance tool.

GiG Comply is tailored to cover market-specific legislation and advertising standards, ensuring Marathonbet meets compliance requirements in various territories.

The self-service marketing compliance software will allow Marathonbet to establish checklist perimeters with specific criteria to scan and check thousands of affiliate websites for content such as iGaming code red words.

This in turn will assist the firm in ensuring that its affiliates operate in line with its brand and marketing message and standards, as well as identify where to rectify any potential promotional breaches and further strengthen the company’s general compliance approach. 

”We are delighted to be partnering with GiG through the use of its market-leading GIG Comply software,” said Germán Soto Noche, Affiliate Manager of Marathonbet.

“We believe this tool fits in seamlessly with our business objectives moving forward, providing us with the perfect service to manage our affiliate compliance operations. 

“We look forward to GIG helping us ensure our affiliates can offer their audiences an outstanding user experience in line with regional regulations.”

Marathonbet has joined a long line of operators to enlist the GiG Comply tool to further enhance compliance marketing capabilities.

Other notable firms to have forged partnerships with GiG include Avento Group, LeoVegas, Rootz and bet365

Regarding the company’s latest partnership, Jonas Warrer, Managing Director of GiG Media, added: “We are happy that Marathonbet has placed trust in GiG Comply to help ensure that they remain proactive and compliant with advertising regulatory requirements. 

“At GiG, we like to place the power in our partner’s hands and with the flexibility built into GiG Comply, Marathonbet can create bespoke compliance checks, which are tailored to their needs and market. This will not only help to ensure they remain compliant but will also help to safeguard their licence in multiple jurisdictions.”

The iGaming technology provider was first founded in 2012, with the stated aim of becoming ‘the industry-leading platform and media provider delivering world-class solutions to our iGaming partners and their customers.’

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