Gaming Innovation Group (GiG) has penned a new partnership with Kaizen Gaming, supplying its GiG Comply tool to the Greek multinational operator.
GiG Comply, an automated marketing compliance solution, scans more than 30,000 web pages each day for content including igaming ‘code red’ words, links and regulatory requirements across multiple jurisdictions.
Jonas Warrer, Chief Marketing Officer at GiG, commented: “We are happy to have partnered with Kaizen, It’s great to see a fresh and dynamic company placing responsible marketing at the forefront of their business.
“We look forward to supporting them with their marketing compliance efforts with GiG Comply, which will help to ensure they remain in control of all of their affiliate marketing and protect their reputation as a responsible, leading GameTech company in Europe.”
By integrating the solution, Kaizen Gaming will be able to ‘remain proactive and in control of their affiliate marketing’.
This will be done by ensuring that affiliates are aligned with the operator’s marketing message, maintaining visible responsible gaming messaging on relevant pages, and continuing to make sure that terms and conditions are correct and up to date.
GiG Comply – which is already used by a range of betting and gaming companies, including bet365, Marathon Bet and DT9 Media – uses its rules engine to analyse real snapshots from affiliates’ campaigns and provides operators with the promotional content that is being used in their brands’ promotions.
Claus Jansson, Head of Affiliates at Kaizen Gaming, added: “Compliance is not just a buzzword. Working in a transparent way in accordance with local gaming legislation is a strategic pillar for Kaizen Gaming.
“Entering into new markets and experiencing big growth in our existing ones, GiG Comply enables us to work proactively with the affiliates and maintain the overview of how we are promoted at the same time.”