SBC News Voice of the Sports Betting Industry
LeoVegas has strengthened its commitment to affiliate marketing compliance after agreeing to integrate the GiG Comply software from Gaming Innovation Group.
GiG Comply, which can scan more than 30,000 web pages each day, can help regulated betting operators to automate compliance checks, with a focus on allowing users to adhere to diverse marketing standards and regulations.
By utilising the self-service marketing compliance solution, operators can ensure that affiliates are aligned with their brand, that responsible gaming measures are visible on relevant pages and that terms and conditions are correct and up-to-date.
Commenting on the partnership with LeoVegas, Jonas Warrer, Managing Director of GiG Media, said: ‘’We are happy to add LeoVegas to our growing number of partners and to support them in further protecting their brands and end-users.
“Our automated marketing and compliance technology will help to strengthen their affiliate marketing compliance ensuring that they comply with responsible gaming conditions.”
LeoVegas emphasised its use of the GiG Comply solution, which it believes is a demonstration of its commitment to responsible gambling, will allow the operator to strengthen its control over third-party advertising and further protect its brands from being promoted on websites which are not compliant internationally.
Earlier this year, GiG recently enhanced the capabilities of GiG Comply by adding a new language detection feature which allows operators to ensure that they are compliant with regulatory guidelines in particular markets by identifying which language a website is using to promote their brand.
At the time, GiG stated that the addition of the new language feature comes at a time when various different igaming markets are implementing more stringent compliance measures.
