Tag Archives: Fitzdares

Fitzdares: Putting fan engagement at the forefront of the US Masters

Fitzdares: Putting fan engagement at the forefront of the US Masters

Just five months on from its latest instalment, and we’re ready to return to Augusta National for the 85th edition of The Masters.  Despite the limited number of patrons at this year’s tournament, a return to its traditional April placement will be a welcome change from the drizzly one-off (hopefully) November edition, as world No.1 Dustin Johnson attempts to become …

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January to February 2020 in Review: New year sees betting accept its new duties

SBC recounts the events of an unprecedented and relentless 2020, an unforgettable year that has disrupted all betting components and relationships… SBC – Spain cracks the whip as betting leadership accepts wider responsibility remits European online gambling leadership was given no grace period to ease into a new decade of regulatory complexities, as a newly formed Spanish coalition government signed …

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Fitzdares pays tribute to racing icons with new ‘Honour’ series

Fitzdares has launched a new series of short documentaries, the first of which will pay tribute to the late British flat racing horse trainer Sir Henry Cecil. The documentary series, entitled ‘Honour’, will be launched on 20 November across Fitzdares social media platforms, with the series voiced by BAFTA and Olivier award-winning actor Toby Jones. Discussing the new series, Fitzdares …

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William Woodhams: Racing is the perfect product for gambling on

Racing has come up against a number of challenges in recent months, with cuts to levy contributions, racecourse closures and – most recently – a complete halt of the sport due to the pandemic.  Yet, Wiliam Woodhams, CEO of Fitzdares believes that now is the perfect time to re-engage with those punters which may have drifted away from the sport. …

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Matt Scarrott: Alternative markets will struggle to compete with the bigger sports

Alternative markets have increasingly come to the fore over the last few months as bookmakers sought to offer new betting opportunities for punters during the global pandemic. While these markets have proven popular, Matt Scarrott, Director of Sportsbook at BetVictor, stated that they will never provide the same allure as the big sports that we are used to. Speaking at …

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Fitzdares to launch Mayfair private members’ club

Private bookmaker Fitzdares has confirmed that it will be launching a permanent private members’ club in the heart of Mayfair. Following a series of pop-up events, including a drive-in Derby and a virtual royal enclosure for Ascot, Fitzdares hopes to give its members a chance to watch live sport ‘in both comfort and luxury’. Discussing the launch of the members’ …

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Fitzdares launches betting’s first WhatsApp tipping service

Private bookmaker Fitzdares has announced a ‘first of its kind betting service’, launching its exclusive ‘punditry updates’ via WhatsApp voice notes. The service titled ‘WhatSport’, sees Fitzdares offer its private members exclusive voice note updates from sports broadcast legends John Motson (football), Cornelius Lysaght (racing) & Sir Geoffrey Boycott (cricket). Fitzdares views WhatsApp instant messaging as a vital tool in …

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BGC: Charities win big as bookies take beating in Britannia Stakes

UK Bookies have raised £250,000 for Cancer and Covid-19 charities after taking a beating on Thursday’s Britannia Stakes race at Royal Ascot. Earlier this week, Betting and Gaming Council (BGC) members vowed to donate all profits, after levy and duties were deducted, from win and each-way bets made on the race to charity. Participating bookmakers included Paddy Power Betfair, bet365, …

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Fitzdares gears up for Royal Ascot with new campaigns

Private bookmaker Fitzdares will ‘buck the trend’ by launching a new national ‘luxury brand advertising campaign’ ahead of next week’s Royal Ascot (16-20 June). Its ‘Upgrade Your Bookmaker’ campaign will appear in UK news magazines The Spectator, The Week, national daily newspapers and the Racing Post as well as on social media and aims to focus on Fitzdares’ bespoke service …

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Countdown to Cheltenham: Fitzdares on boosting engagement ahead of The Festival

There’s less than a week to go in the Countdown to Cheltenham, and the racing industry has turned its attention to the runners and riders which are tipped for success.  Speaking to William Woodhams, CEO of Fitzdares, he told SBC that the pre-Festival events such as The Fitzdares Club have been key in boosting engagement with the four-day event for …

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