Tag Archives: Fitzdares

A complaint against a Fitzdares featuring Stuart Broad, who the complainant argued is a sportsman who was likely to be of “strong appeal” to people under the age of 18, has been overturned. UK gambling harm treatment charity GambleAware had complained that the ad featuring Stuart Board, a former English cricket player, could have appealed to this age group – …

It’s been just under a week since the last day of the glitz and glamour, profit and loss, prosecco and pints of the 2025 Cheltenham Festival wrapped up – and it was certainly an eventful one for bookies and punters. A series of favourites failed to secure the win causing frustration for the latter and relief for the former, but …

William Woodhams, CEO of Fitzdares, has announced that he will resign as leader of the heritage bookmaker on Friday, 31 January. The resignation was announced via Woodhams’ account on X (Twitter), in which he stated that, following the Christmas period, he had chosen to end his seven-year tenure leading the transformation of Fitzdares. Woodhams was appointed CEO of Fitzdares in …

British bookmaker Fitzdares has announced the opening of a club in Chester. Marking its first northern location, the new Fitzdares Club is located on Eastgate and aims to provide an ‘upscale environment’ for members, including live sports and a snooker table. William Woodhams, Fitzdares CEO, commented: “It’s been a hectic week for Fitzdares as we open our new Club in …

Fitzdares has announced a new partnership with Tote following the successful relaunch of The Racing App by Quantum Leap Solutions in November. From now on, The Racing App offers racing fans the Tote’s popular exotic bets, including Placepot, Quadpot and Double, alongside Fitzdares’ fixed odds offering. Later this year, the Tote’s single leg bets will become available to further bolster …

Fitzdares has elevated its cricket profile by signing Stuart Broad as its brand ambassador of the premium bookmaker for UK markets. The partnership sees Fitzdares “breaking new ground in cricket betting as Broad, England’s second-highest all-time wicket-taker, will share his exclusive thoughts, insights, and opinions on all cricket developments, directly engaging with the Fitzdares audience. Fitzdares is building on its …

Across the board, betting stakeholders agree that horseracing’s offering must be redeveloped to engage with wider recreational audiences. Yet why has this simple endeavour caused such friction within betting’s value chain? SBC speaks to Fitzdares CEO William Woodhams on racing’s structural  issues and how a collaborative approach is needed to fix a generational challenge… A key topic of discussion at …

Fitzdares has bolstered the content and data of The Racing App to cover North American horseracing events and fixtures. The Racing App has been launched in November 2023 by premium sportsbook Fitzdares and app-developer Quantum Leap Solutions to provide racing punters with an all-in-one platform for data, insights, and content on UK and Ireland racing fixtures. The Racing App is …

British bookmaker Fitzdares has announced the hiring of Nick Dutton as its new Chief Operating Officer. With 36 years’ experience in IT & technology roles largely within the gaming sector, Dutton joins Fitzdares with immediate effect, where he will oversee technological improvements that will drive brand growth and provide an unrivalled user experience for all Fitzdares members. The company has …

Fitzdares and Quantum Leap Solutions have stepped up their marketing efforts for The Racing App, a UK and Irish horse racing news and content platform. The app was developed in partnership between the London-based bookmaker and the B2B technology and product design firm, and made its market entry in the UK and Ireland earlier this month via a soft launch. …