Fitzdares has extended its partnership with Fulham FC as the bookmaker continues as the official UK betting partner of the South West London club.
Fitzdares will bring its ‘unique style’ to the club’s new lounge where the company has commissioned art by Sports Illustrator Bill Butcher for the walls, to go along with ‘distinctive’ designs from Interior Designer Rossana Bossom.
Will Woodhams, Fitzdares CEO, commented: “When we started the Fitzdares Club four years ago it was beyond our wildest dreams to have a permanent location at a Premier League ground.
“Now, due to our brilliant friends at Fulham FC, we have created an unparalleled experience not only for our members, but for Fulham FC partners who get a little taste of Fitzdares on a matchday in the club’s new partner lounge.”
Following what was described as a highly successful partnership during the 2022/23 season – which included several matchday activations – the pair maintain a shared focus on ‘sporting values, unforgettable moments and traditions’.
At the time of the original deal, Woodham highlighted that the partnership has its roots in the 19th century. The firm has also previously been named Racing Sportsbook of the Year, and has an exclusive members-only club in Mayfair called The Fitzdares Club.
“The incredible foundations which were created during the first year of the partnership between London’s Original Football Club and the world’s oldest bookmakers made it a natural decision to extend, we were delighted,” added Jon Don-Carolis, Fulham FC Club Commercial Director.
“The added integration of the Fitzdares brand will bring a welcomed unique touch into the matchday hospitality offering. We look forward to creating more fun and engaging content together, while Fitzdares continue to promote the importance of responsible gambling to our fans.”
Meanwhile, on select non-match days, Fitzdares will also host events for members including screenings of The Cheltenham Festival, Wimbledon, Royal Ascot and the occasional darts exhibition.