SBC News Fitzdares signs Ambassador Broad to drive cricket engagement
source: cricinfo

Fitzdares signs Ambassador Broad to drive cricket engagement

Fitzdares has elevated its cricket profile by signing Stuart Broad as its brand ambassador of the premium bookmaker for UK markets.

The partnership sees Fitzdares “breaking new ground in cricket betting as Broad, England’s second-highest all-time wicket-taker, will share his exclusive thoughts, insights, and opinions on all cricket developments, directly engaging with the Fitzdares audience.

Fitzdares is building on its horseracing success by bringing Broad’s professional insights to cricket fans. He will contribute with monthly blogs, video content, and make appearances at Fitzdares Club events throughout the year.

Broad expressed his excitement, saying, “Fitzdares is quirky, smart, and likes to do things a bit differently. They play the game the right way, and their members share my passion for elite sport. I’m eager to get involved and help maintain their unique and personal approach.”

This partnership also supports a charitable cause. Fitzdares and Broad are committed to raising money and awareness for Motor Neurone Disease through The Broad Appeal. Fitzdares will give Broad a monthly betting pot of £500 to wager on his choice of sporting events, with all profits going to the charity.

Broad’s insights on major sporting events will spark debate and help set the agenda, continuing Fitzdares’ tradition of standing up in moments that matter.

Broad will become a familiar face at Fitzdares Club events, which are known for their commitment to personal experiences. Expect to see him at venues like the Churchill Box at Royal Windsor, the pop-up Club at Prestbury Park during Cheltenham, and on the Fitzdares golf course at Naunton Downs.

Willie Woodhams, Fitzdares CEO, said, “We’ve been searching for someone to represent our brand, and we’ve finally found our man! Fitzdares stands for pedigree, sporting excellence, and a bit of mischief—qualities Stuart Broad embodies perfectly. He’s a true legend of the sport, charming, charismatic, and passionate about the game. In bowling terms, this partnership is an absolute jaffa!”

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