SBC News Voice of the Sports Betting Industry
British bookmaker Fitzdares has announced the opening of a club in Chester.
Marking its first northern location, the new Fitzdares Club is located on Eastgate and aims to provide an ‘upscale environment’ for members, including live sports and a snooker table.
William Woodhams, Fitzdares CEO, commented: “It’s been a hectic week for Fitzdares as we open our new Club in Chester, our first venture north of the Watford Gap.
“The club will showcase the best live sport and includes a snooker table and our first Negroni honesty bar.”
The brand also said that the Chester club looks to attract sports fans seeking a “premium experience” in the area.
Fitzdares’ Chester Club joins its existing club at Naunton Downs in the Cotswolds, home to Cheltenham Festival-winning trainer Ben Pauling.
Additionally, the brand has extended its sponsorship at Royal Windsor Racecourse in a three-year deal. The partnership coincides with the return of jumps racing to Windsor after 20 years, starting 15 December.
Notably, earlier this year Fitzdares announced a partnership with Tote following the successful relaunch of The Racing App by Quantum Leap Solutions.
The Racing App now offers racing fans the Tote’s popular exotic bets, including Placepot, Quadpot and Double, alongside Fitzdares’ fixed odds offering.
