Tag Archives: F1

Betby finds ‘perfect addition’ to sportsbook product in Formula One

SBC News Betby finds ‘perfect addition’ to sportsbook product in Formula One

Betby has further expanded its offering of sports betting markets, incorporating Formula One into its product range.  The sportsbook supplier has added 20 new betting markets to its offering via the addition of F1 events, as it seeks to further expand its services.  Betby plans to make its F1 sportsbook product live ahead of the French Grand Prix, which takes …

Read More »

Ross Fruin, GridRival: is F1 the next driving force for betting engagement?

SBC News Ross Fruin, GridRival: is F1 the next driving force for betting engagement?

Formula 1 has cultivated a new youthful audience in the United States, but motorsport remains undervalued as a betting commodity, writes GridRival CEO and Founder Ross Fruin in the latest edition of SBC Leaders Magazine. Six years ago, the world’s most popular motorsport series found itself at a low ebb. After dominating on a global scale since the 1950s, Formula …

Read More »

Stake.com makes Formula One debut in Pietro Fittipaldi partnership

SBC News Stake.com makes Formula One debut in Pietro Fittipaldi partnership

Stake.com has revealed a partnership with Pietro Fittipaldi ahead of the Formula One season which begins this weekend.  Pietro, Haas F1 Team driver, is also joined by his brother Enzo, the Charouz F2 Racing team driver, to become the firm’s Brazilian representatives for the 2022 renewal, whilst the pair will provide F1 fans with analysis of each race. “We’re delighted …

Read More »

Entain provides ‘unique’ content and experiences to F1 fans

SBC News Entain provides ‘unique’ content and experiences to F1 fans

Entain is providing customers of its gaming brands with ‘unique’ experiences and media content, whilst promising special access for Formula 1 fans through its PartyCasino and partypoker brands. International TV ads will run from now to the end of the season in mid-December, initially in the UK, promising customers special access to the McLaren F1 team through PartyCasino and partypoker, …

Read More »

How Sportradar is helping to drive fan engagement for Formula One

SBC News How Sportradar is helping to drive fan engagement for Formula One

In-race betting markets for Formula One (F1) may have historically been quite basic, but Sportradar is flipping the script by using an extensive range of data points to create a more exciting product and drive increased engagement among F1 fans. That was one of the main takeaways from the ‘Bridging the Gap Between Formula 1 and Live Betting’ webinar, hosted …

Read More »

David Lampitt, Sportradar: F1 presents betting’s most sizeable opportunity

ISG

With betting markets re-emerging from lockdown last June, Sportradar launched its suite of Formula 1 live in-race betting products, seeking to revitalize F1 race-day engagements for global motorsport’s biggest audience.  As Round-6 of a revamped Formula 1 season gets underway this weekend at the Spanish Grand Prix (Sunday 16 August Barcelona) – David Lampitt, Managing Director Sports Partnerships at Sportradar, …

Read More »

Kindred marks Q2 comeback ahead of July interim statement

Kindred Group hits out at proposed Swedish measures

Despite the cancellation of live sporting events over the past few months, Kindred Group expects a ‘substantial’ increase in gross revenues during Q2, attributing the growth to technology, esports and virtual sports alternatives. Ahead of publishing its interim report on 24 July 2020, Kindred anticipates that Q2 gross revenue will equate to approximately £235 million, up from £226.2 million in …

Read More »

Sam Cooke: ESI Digital Summit – “esports value is more than a pandemic anomaly”

SBC News Sam Cooke: ESI Digital Summit - "esports value is more than a pandemic anomaly"

Next week, Esports Insider (ESI) will host its ‘ESI Digital Summit’ (26-27 May), where it will discuss all critical components related to the esports value chain amid a disrupted global marketplace. Sam Cooke, Managing Director of ESI, tells SBC that although esports may have navigated COVID-19 disruptions better than its traditional counterparts, stakeholders should not take comfort in the easy …

Read More »

Chase Carey – Responsibility must drive F1 betting partnerships

SBC News Chase Carey - Responsibility must drive F1 betting partnerships

Chase Carey, President & Executive Chairman of Formula 1, has personally backed the sport’s decision to align itself with sports betting. Updating stakeholders, Carey insists that F1 governance will monitor wagering activities and sanctioned bookmaker marketing, stating that betting on F1 will be undertaken in a ‘responsible manner’. “With betting obviously we have responsibilities that go with it,” Carey detailed to …

Read More »