JACKS.NL has announced a deal to become a main sponsor of the Formula 1 Heineken Dutch Grand Prix. The gambling company – part of the JVH Gaming & Entertainment Group – now commits to the racing competition from 2024 onwards, joining the ranks of previous main sponsors such as Pon, Heineken, Radio 538 and Jumbo. Eric Olders, Chairman of the …
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PA Betting Services adds F1 content to No House Advantage’s platform
PA Betting Services (PABS) has announced a partnership with Miami-based fantasy sports brand, No House Advantage, to provide Formula One content to its platform. As part of the new deal, No House Advantage will obtain real-time Formula One data. This includes fixtures, results, lap-by-lap updates, driver profiles, championship standings and further stats. Danny Speck, Business Development Executive of PA Betting …
Read More »Computacenter and Pure Storage: leading the race for multi-cloud adoption
Formula 1 and multi-cloud services are two things that, on first thought, may not possess too many similarities. However, there are a lot of lessons that the gambling industry can learn from motorsport – particularly when it comes to the role that multi-cloud infrastructure plays in keeping a gambling operator in “pole position”, especially around major sporting events. In the …
Read More »PokerStars renews winning formula with Oracle Red Bull Racing
PokerStars will continue to promote its global brand via Formula One, having agreed to extend its sponsorship of the Oracle Red Bull Racing team for the 2023 F1 season. The sponsorship extension was secured ahead of the start of a new F1 season which began this weekend at the Bahrain Grand Prix won by Oracle Red Bull Racing’s Max Verstappen. …
Read More »Entain hails ‘global appeal’ of F1 wagering
Formula 1 (F1) has registered a ‘huge surge in popularity’ with sportsbook punters according to data by Entain Plc. Providing insights on F1 markets between 2018 and 2022, Entain detailed that the total number of customers betting on F1 had increased by 50%, with F1 wagering growing approximately 30% each season. F1’s growing popularity with betting audiences coincides with the …
Read More »UK sports postpones weekend fixtures to pay tribute to Elizabeth II
Following yesterday’s passing of Her Majesty Queen Elizabeth II, sporting organisations across the country continue to pay their respects by postponing their weekend fixtures. DCMS has advised that it is for individual sporting bodies to decide whether to maintain fixtures as the government will impose no obligation to cancel sport events scheduled to take place this weekend. The only requirement …
Read More »Betby finds ‘perfect addition’ to sportsbook product in Formula One
Betby has further expanded its offering of sports betting markets, incorporating Formula One into its product range. The sportsbook supplier has added 20 new betting markets to its offering via the addition of F1 events, as it seeks to further expand its services. Betby plans to make its F1 sportsbook product live ahead of the French Grand Prix, which takes …
Read More »Ross Fruin, GridRival: is F1 the next driving force for betting engagement?
Formula 1 has cultivated a new youthful audience in the United States, but motorsport remains undervalued as a betting commodity, writes GridRival CEO and Founder Ross Fruin in the latest edition of SBC Leaders Magazine. Six years ago, the world’s most popular motorsport series found itself at a low ebb. After dominating on a global scale since the 1950s, Formula …
Read More »Stake.com makes Formula One debut in Pietro Fittipaldi partnership
Stake.com has revealed a partnership with Pietro Fittipaldi ahead of the Formula One season which begins this weekend. Pietro, Haas F1 Team driver, is also joined by his brother Enzo, the Charouz F2 Racing team driver, to become the firm’s Brazilian representatives for the 2022 renewal, whilst the pair will provide F1 fans with analysis of each race. “We’re delighted …
Read More »DRF Bets seizes branding opportunities with Alfa Romeo F1
Online and mobile wagering platform, DRF Bets, has revealed that it is to sponsor Alfa Romeo F1 Team ORLEN for the 2022 Formula One racing season. The partners have stated that the deal will see the DRF Bets logo featured on the Swiss-based team’s car, as the firm also gains ‘VIP access’ to all races and further branding opportunities. DRF …
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