Formula 1 (F1) has announced that the management and distribution of its betting data will be handled by ALT Sports Data. As confirmed by F1, ALT Sports Data will serve as the “Official Betting Data Supplier,” tasked with developing “betting-focused real-time predictive analytics” and “proprietary data and priced odds solutions for the wagering industry.” Founded in 2021, ALT Sports Data …
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Allwyn International has wrapped up a busy week by announcing back-to-back sponsorships with Formula 1 and the McLaren F1 Racing Team. These deals are hailed as a “seismic move” to amplify Allwyn’s global ambitions and brand exposure to worldwide audiences, joining the F1 sponsorship grid alongside DHL, Heineken, Lenovo, Pirelli, Qatar Airways, Salesforce, and Amazon AWS. The partnerships carry the …
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Allwyn International has doubled down on its Formula 1 coverage by announcing that it has become an official partner of the McLaren Racing F1 Team. The partnership follows yesterday’s announcement that Allwyn had become a global partner of the FIA F1 World Championship, marking its biggest-ever sponsorship commitment. Teaming up with F1’s current Constructors’ Champions, Allwyn views McLaren as the …
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Allwyn International has announced its most significant sponsorship commitment, becoming a global partner of Formula 1 in a multi-year partnership set to begin ahead of the FIA F1 World Championship at the Melbourne Grand Prix on 14 March. The F1 partnership marks a first-of-its-kind sponsorship for Allwyn, aiming to enhance awareness of its position as a leading multinational lottery operator. …
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Betano has extended its brand ambassador deal with Formula 1 driver Felipe Massa. The deal follows the pair’s initial collaboration in 2023, and since then, Massa has participated in a range of brand activations and initiatives with the Kaizen Gaming-owned operator, including guest racing experiences and appearances at the Copa América Cup Tour. Guilherme Figueiredo, Betano’s Country Manager for Brazil, …
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Formula 1 has announced 96M as its official betting partner in Asia. The deal looks to offer exclusive content, innovative betting opportunities, and a ‘forward-looking perspective’ on the future of both industries. The Asian online casino platform has stated an ambition to give fans a deeper understanding of the sport and the knowledge to make informed betting decisions. A statement …
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Ahead of the Dutch F1 Grand Prix this Sunday (25 August), Kansspelautoriteit (KSA), the Netherlands Gambling Authority has ordered organiser Formula One to remove all advertising promoting Stake.com. KSA commands F1 to remove all advertising related to Stake.com, due to the online casino and sports betting brand having no licence to operate in the Netherlands. As such the presence of …
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JACKS.NL has announced a deal to become a main sponsor of the Formula 1 Heineken Dutch Grand Prix. The gambling company – part of the JVH Gaming & Entertainment Group – now commits to the racing competition from 2024 onwards, joining the ranks of previous main sponsors such as Pon, Heineken, Radio 538 and Jumbo. Eric Olders, Chairman of the …
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PA Betting Services (PABS) has announced a partnership with Miami-based fantasy sports brand, No House Advantage, to provide Formula One content to its platform. As part of the new deal, No House Advantage will obtain real-time Formula One data. This includes fixtures, results, lap-by-lap updates, driver profiles, championship standings and further stats. Danny Speck, Business Development Executive of PA Betting …
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Formula 1 and multi-cloud services are two things that, on first thought, may not possess too many similarities. However, there are a lot of lessons that the gambling industry can learn from motorsport – particularly when it comes to the role that multi-cloud infrastructure plays in keeping a gambling operator in “pole position”, especially around major sporting events. In the …
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