makes Formula One debut in Pietro Fittipaldi partnership has revealed a partnership with Pietro Fittipaldi ahead of the Formula One season which begins this weekend. 

Pietro, Haas F1 Team driver, is also joined by his brother Enzo, the Charouz F2 Racing team driver, to become the firm’s Brazilian representatives for the 2022 renewal, whilst the pair will provide F1 fans with analysis of each race.

“We’re delighted to welcome Pietro and Enzo Fittipaldi to the team,” commented Dominic Rae, Sponsorships Manager at “They are two of the most exciting young drivers around and come from a family steeped in F1 history. 

“We look forward to working with them on a range of content initiatives over the coming months to bring all the drama of this season’s championship to life for F1 fans in Brazil and beyond.” 

The partnership with Pietro Fittipaldi marks’s first in Formula One and further extends the brand’s sport sponsorship portfolio, which includes footballer Sergio Aguero, UFC fighters Francis Ngannou and Israel Adesanya and a ‘club-record’ arrangement with Watford FC as shirt sponsors for the 2021/22 season. 

On the deal, Pietro Fittipaldi commented: “It’s a real honour for me to be joining’s team of sport stars and becoming their first F1 representative. I can’t wait for lights out in Bahrain this weekend. We will be taking the fans behind the scenes and sharing my racing experiences as we all gear up for another epic season of F1.”

Fittipaldi will also share paddock insight through a monthly Twitch stream and take fans behind the scenes throughout the championship with content across’s social channels.

As will also be working with Pietro’s brother, F2 driver Enzo Fittipaldi, the pair will also work on  co-creating content and hosting the streams.

Enzo Fittipaldi concluded: “Working with is an amazing opportunity for my brother and I to share our passion for motorsport with our fans. We’re just as competitive off the track as we are on it so look out for lots of fun content from us, especially on Twitch, as we celebrate the best of F1 and F2 over the course of the season.” 

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