SBC News Voice of the Sports Betting Industry
PokerStars will continue to promote its global brand via Formula One, having agreed to extend its sponsorship of the Oracle Red Bull Racing team for the 2023 F1 season.
The sponsorship extension was secured ahead of the start of a new F1 season which began this weekend at the Bahrain Grand Prix won by Oracle Red Bull Racing’s Max Verstappen.
The 2023 season sees Red Bull Racing sees Oracle Red Bull Racing defend its F1 Championship and Constructors titles.
“PokerStars will be returning to the racetrack with even more rewards for F1 fans, sharing promotions, competitions, and content with chances to win unforgettable experiences at some of the season’s most hotly anticipated races.” – read a joint-statement.
PokerStars underlined the importance of its high-coverage F1 partnership, which saw its brand exclusively featured on the halo of the Red Bull 19 (RB19) car as well as the inner cockpit and rear wing end plate, drivers race suits and pit crew helmets.
“Partnering with PokerStars has been an ace move for the Team. Their commitment to entertainment and innovation is a winning formula that perfectly aligns with our own values in Formula One,” said Red Bull Team Principal Christian Horner.
“I can tell you that there are some truly exciting projects in the works, and we look forward to unveiling our plans in the coming months.”
Flutter’s Director of Partnerships, PR, and Consumer Engagement, Rebecca McAdam Willetts, said: “After an incredible first year racing alongside Oracle Red Bull we are delighted to be going into the 2023 season with even more rewards, content and epic experiences in the pipeline to take our partnership to the next level.
“This partnership has enabled both us and Oracle Red Bull Racing to reach audiences who share similar passions and interests, and we still firmly believe that the team is the perfect fit for PokerStars.net, sharing our conviction that it is not just about what you offer fans, but the ethos and vision behind it.”
