ALT Sports Data has appointed industry veteran Neale Deeley as Senior Vice President of Sportsbook as the company accelerates its expansion into new markets.
Bringing more than 20 years of experience in the sports wagering industry, Deeley most recently served as Managing Director of US Betting at Sportradar where he expanded the company’s official data rights footprint and also launched advanced betting products.
After eight years at Sportradar, he will now oversee ALT Sports Data’s global sportsbook strategy by driving market expansion, enhancing operator partnerships and monetising emerging sports properties.
His experience at Sportradar may come in highly useful for ALT Sports Data, given his past employer’s standing as one of the world’s largest sports data groups – recording €311m in revenue in its last financial report, and holding data deals with the likes of the NBA and FIFA.
“Neale’s deep expertise across the betting ecosystem, combined with his innovative approach to product and commercial partnerships and long-standing industry relationships, makes him an invaluable addition to our leadership team,” commented Joe Dunnigan, Founder and CEO of ALT Sports Data.
“As we continue to unlock new value for sports properties and their fanbases, Neale’s leadership will be instrumental in driving adoption and innovation at scale.”
Deeley will now work closely with the firm’s partners using ASD, its sports data and analytics platform that provides official sports data designed to enhance the betting experience.
Deeley joins ALT’s data challenger mission
Deeley joins as the company looks to build on impressive growth, securing partnerships with top-tier sports such as Formula 1, X Games, World Surf League, and the SuperMotocross World Championships.
“I’m thrilled to join ALT Sports Data at such an exciting time,” added Deeley on his new role. “There’s a massive opportunity to expand the boundaries of what sports betting can look like – by powering it with authentic data, community-driven narratives, and a commitment to integrity.
“ASD’s model is built for the future, and I’m excited to help bring that vision to life.”
ALT’s supplier partnership with F1, announced in February this year, marked a major step in the sport’s expansion into regulated sports wagering.
With a global audience of more than 826 million fans and only a small share of the global betting handle, F1 is often seen as an untapped growth opportunity for betting firms. ALT has already begun partnering with some leading betting companies, notably bet365.
The company seems to be on a mission to disrupt the sports data space, one which has a lot of relevance to betting but also contains some heavy hitters, not least Sportadar but also Genius Sports, Stats Perform, and more.
