Content and sports betting data supplier PA Betting Services (PABS) recently announced plans to become the official supplier and managing partner of sports data and content provider Timeform’s B2B services. SBC Media spoke exclusively to PA Betting Services Director Eugene Delaney and Timeform Director Sebastian Butterworth about the rationale behind the deal. SBC: What was it about Timeform that made it an attractive …
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PABS & BetMakers unveil platform to streamline racing content
PA Betting Services (PABS) and BetMakers Technology Group have announced the launch of their latest racing project. The AdVantage Platform seeks to ‘revolutionise’ the global racing experience for punters by integrating data, content, trading, streaming and editorial in a single unified hub. Jake Henson, CEO of BetMakers, commented: “BetMakers are proud to partner with PA Betting Services, a world-class organisation …
Read More »PA Betting Services and iRace Media: a game-changing deal for Racing
In October, content and sports betting data supplier PA Betting Services announced the acquisition of racing data provider iRace Media. SBC speaks exclusively to PA Betting Services’ Director Eugene Delaney and iRace Media’s Founder and CEO Steve Levar about the opportunities the deal presents for both sides, the structure of the combined group and how it could potentially grow with …
Read More »PA Betting Services acquires iRaceMedia for stronger Asian foothold
PA Betting Services’ (PABS) global reach has been extended via a takeover of Asia-facing horse racing data company iRaceMedia. The price of the acquisition has not been disclosed, but terms of the takeover state that iRaceMedia will continue to operate as a standalone business under Steve Levar, its Founder and CEO. PABS’s primary motive for acquiring Singapore-based iRaceMedia is to …
Read More »PABS distributes data for 750+ racing fixtures in long-standing RMG deal
PA Betting Services (PABS) has formed a new long-term partnership with Racecourse Media Group (RMG). The horseracing data and betting content supplier will now provide its range of betting products and data services to RMG’s broad portfolio of partners under a five-year agreement. Eugene Delaney, Director of PABS, commented: “We truly value our long-standing relationship with RMG, with PABS now …
Read More »PA Betting Services clinches third major deal of 2023 as Flutter renews racing contract
PA Betting Services (PABS) has extended its partnership with Flutter Entertainment, providing its horse and greyhound racing content services to the firm’s full sportsbook portfolio. The renewal of PABS’ contract with the FTSE100 sports betting and gaming group will see the long-running partnership continue until 2028, supporting the Paddy Power, Sky Bet, Betfair, Sportsbet and Sporting Life brands. Over 50,000 fixtures …
Read More »PA Betting Services to revamp talkSPORT BET racing markets
PA Betting Services has been enlisted to bolster the horseracing content of talkSPORT BET, the new joint-venture sportsbook property of talkSPORT Media and BetVictor. Securing a multi-year partnership, PA Betting Services will deliver its premium racing content from the UK, Ireland, South Africa and Japan to enhance the offering of talkSPORT BET’s new sportsbook platform. talkSPORT BET formally launched in …
Read More »PA Betting Services deepens racing coverage with HKJC data deal
PA Betting Services will now distribute data from The Hong Kong Jockey Club (HKJC), adding further depth to its horse racing coverage. Under the new agreement, PA Betting Services will use its delivery platform to supply data from the jockey club to Tote UK and At The Races. Eugene Delaney, Director at PA Betting Services, said: “We are delighted to …
Read More »Eugene Delaney departs Spotlight Sports to lead PA Betting Services
Spotlight Sports Group seeks a new B2B Director, as incumbent Eugene Delaney has confirmed his departure from the sports data and betting content provider. Delaney confirmed via a LinkedIn update, that he had ended his seven-year executive tenure with Spotlight Sports to become the Managing Director of PA Betting Services – a role he took over this week. A key …
Read More »Racing Post ups international content to replace shortfall in British racing
The Racing Post has committed to delivering ‘all available global racing content’ to both its customers and partners, as the sport faces an unprecedented time of cancellations and postponements. In light of the COVID-19 pandemic, Racing Post has scaled up its coverage of horse racing content from territories where racing is continuing, including USA, South Africa and Hong Kong. This …
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