Racing Post hires Alan Pepperell to lead B2B international expansion

Seeking to expand its B2B operations and services, the Racing Post has confirmed the executive appointment of Alan Pepperell as new Head of Retail B2B. 

Leading the Racing Post’s B2B retail operations, Pepperell joins the racing publisher and data firm from FTSE bookmaker Ladbrokes Coral Plc, where he most recently served as Commercial Product lead for horse and greyhound racing.

Confirming the senior appointment, The Racing Post states that Pepperell will be a key stakeholder in expanding its B2B retail operations for international businesses.

Pepperell executive appointment will be supported by Daniele Alfonso joining the Racing Post as B2B International Manager. Alfonso joins the firm from media content publisher Flixmedia where he worked on lead accounts as Client Relationship Manager.

Racing Post B2B Director Eugene Delaney commented on the expansion of the B2B division: “Having the experience and reputation of both Alan and Daniele is a great asset for Racing Post B2B. Retail and International are key aspects of our B2B business and both bring fantastic expertise and a wealth of knowledge.

Alan Pepperell commented on joining Racing Post: “I am looking forward to working with a brand as respected as Racing Post and building on its current successes”.