PABS rebrands to Podium to ‘move with the times’

PA Betting Services (PABS) has announced its rebrand to Podium in a move to match the ‘changing betting industry’.

Having been in business for over 40 years, the firm now has a brand new fresh look with a focus on the provision of real-time betting data, content, and tech solutions for its customers, which include Flutter, Entain, Evoke, and more. 

The rebrand follows the firm last year successfully completing the acquisition of iRace Media’s Singaporean division, and launching its own AdVantage Platform to further expand its presence on the global scene.

One of Podium’s most recent partnership deals is with Delasport, enabling the latter to boost its horse racing content portfolio with data from UK and Ireland races. 

Eugene Delaney, Podium Director, commented: “This rebrand is a key step in our journey. We’re embracing change while staying true to our core values—speed, accuracy, and unparalleled coverage. 

“As we continue expanding into new markets and creating cutting-edge products, this rebrand reflects our forward-thinking approach to meeting the evolving needs of our global customers and partners.”