Betfred teams with Racing Post to offer key football content

Betfred are to partner with Racing Post to offer mobile customers an “innovative” new digital football content package, becoming the first high street bookmaker to provide the service.

Customers can benefit from a variety of football markets alongside the Racing Post football data content package, which includes match verdicts, keys stats for a variety of markets and latest team form for 28 worldwide leagues and competitions.  

Lewis McMillan, Head of Digital Sportsbook at Betfred, said: “We’re delighted to have launched Racing Post’s industry leading football data package on our mobile product.

“Delivering the best possible betting experience to our customer base is absolutely vital, and the data-rich football content now being delivered directly to their fingertips is a huge step in the right direction.”

As part of the service is a predicted line-up view, which is available up to three days before a game and features integrated goalscorer markets, giving punters a “seamless betting experience” directly from the page.

The independent pre-match betting focused analysis and tips are all handwritten by Racing Post’s team of football experts and are designed to engage punters, offering access to key information without having to leave the app.

Eugene Delaney, B2B Director at Racing Post, added: “We’re really excited to partner with a brand like Betfred to launch a product that gives punters access to vital stats and verdicts to help them make an informed football bet.

“With access to our expert content, combined with a slick betting journey, Betfred really have created a product that really engages the football betting audience.”

The digital football content package is live on the latest Betfred mobile and tablet apps, which are available to download from the App Store and Google Play.