SIS (Sports Information Services) has formed a deal to showcase racing from all three of Poland’s tracks. As the supplier continues to enhance its horse racing content offering, and with racing action taking place from April – November, the 60 meetings available annually will be a key addition to SIS’ output, increasing short-form betting opportunities for operators. Conall McSorley, Head …
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SIS (Sports Information Services) has enhanced its international content offering by forming a new long-term deal with German Tote. The extension provides the horse racing company with continued access to content from German Tote across retail and online channels meaning that races, such as Hamburg’s Deutsches Derby, will be made available to SIS partners globally. This adds to an offering …
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SIS (Sports Information Services) has enhanced the racing content delivered to its UK and Irish bookmaker partners via its partnership with Media System Technologies (MST). The arrangement centres specifically on the distribution of the Italian Gallop Derby, which this year will run its 140th edition. This will mark the first time British and Irish omnichannel operators will accept fixed-odds bets …
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SIS (Sports Information Services) is introducing flat race meetings from Italy as it grows its international content offering. The live betting services supplier is gaining 1,435 races annually – with horse racing action taking place three times a week – which has been labelled a ‘key addition’ to SIS’ output. This aims to increase betting opportunities for operators, with the …
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Following a series of horse racing deals signed this year, SIS (Sports Information Services) has partnered with South African rights holder 4Racing. From 1 January 2023 the Milton Keynes-based 24/7 live betting services provider will distribute South African racing content to UK and Irish audiences via the deal. 4Racing has enabled SIS to collect and deliver racing content from Durbanville, …
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Conall McSorley has moved up the ranks of SIS (Sports Information Services), taking on the responsibilities of Head of International Horse Racing. Having joined the live betting services supplier earlier this year, McSorley has been working for SIS in the capacity of Commercial Manager for the UK and Europe. In his new position, McSorley will focus on driving growth for …
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SIS (Sports Information Services) has made a number of promotions and appointments in pursuit of its strategy for further international growth and partnership development. The 24/7 live betting services supplier has focused the hiring and promotions on its commercial team, creating three new Head of Sales roles covering three jurisdictions. Joe Andrews has been promoted to Head of Sales of …
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In an increasingly competitive environment, made more difficult by the chilled winds of regulatory oversight, Conall McSorley from gbet explains why operators are duty bound to evaluate their platform and sportsbook providers with compliance and differentiation the watch words at this years’ Betting on Sports. Betting on Sports is a genuinely unmissable show that improves in terms of quality of …
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Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was gbet, represented by its Business Development Director, Conall McSorley. SBC: What role does pricing and risk have to play in the differentiation of …
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‘Know your customer’ is a phrase that almost always applies in the betting space to the person at the sharp end of the betting equation, namely the punter placing the bet. But it has equal if not greater importance further up the supply chain, especially if you’re a bespoke software supplier to those wanting to establish or enhance their sports …
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