Looking beyond the “usual runners and riders” for platform and sportsbook delivery

In an increasingly competitive environment, made more difficult by the chilled winds of regulatory oversight, Conall McSorley from gbet explains why operators are duty bound to evaluate their platform and sportsbook providers with compliance and differentiation the watch words at this years’ Betting on Sports.

Betting on Sports is a genuinely unmissable show that improves in terms of quality of speaker and quantity of attendance year on year. The success of the show owes much, I believe, to its calendar slot in mid-September as the dying embers of summer fizzle out and industry starts to focus on the winter sporting calendar and beyond. 

With next summer seeing an extended European football championships and Olympics, it is already beginning to look like a make or break period for operators. 

The question operators need to ask themselves is: “Will my current sportsbook offering, with my current supplier give me the level of competitiveness and differentiation that will maximise the return of investment on my marketing spend next summer?” 

Some operators are already aware of the strengths and weaknesses of their current suppliers and also those of the established technical suppliers and have potentially determined that it may be better to remain with the devil they know than risk migration to another supplier’s platform. 

However, there are genuine alternatives in the supplier market that have fully embraced the concept of operator empowerment to provide robust, scalable solutions with flexibility around pricing, operations and risk management. Operators should adopt an open mind and speak with these suppliers at Betting on Sports. 

Gbet is one such supplier open to these discussions as we continue to add to an impressive client roster that includes international brands like GVC and the New York Racing Association (NYRA). Our target audience is multi-faceted. We are keen to speak with prospects who want to partner with a provider that can deliver on their bespoke omni-channel sportsbook vision on a multi-jurisdictional basis. 

Gbet, as a genuine B2B supplier, is also inviting conversations with those who wish to acquire a single instance of the gbet platform and sportsbook, so they can offer multiple brand solutions in a cost effective manner to multiple operators. 

We have an outstanding pedigree with international customers, having successfully supplied NYRA for over six years with their player account management platform and successfully integrated US-centric content from payment processors to KYC software providers.

But what gives us confidence in our capacity for international expansion? And what is it that makes the gbet platform, sportsbook and exchange an industry leading proposition? 

Shane McLaughlin, Managing Director at Betdaq, said: “Gbet technology has powered Betdaq since its launch and now they continue to operate as our technology partners for since the acquisition of the exchange by Ladbrokes in 2013. 

“They have delivered a fully scalable, modular platform which allows us great freedom as a business. They continue to provide a first class service with excellent up-time percentages, great customer service standards and timely delivery of new product like sports book and 3rd party integration.”

Bob Hughes, SVP and Chief Information Officer at NYRA, added: “Since the launch of NYRA Bets, in 2013, gbet & NYRA have had a very strong partnership that leverages gbet’s robust technology platform to power our ADW platform. 

“The gbet technology is highly scalable, and reliable, as it has to handle the very large transaction volumes NYRA sees on our big race days. We have been able to continually enhance the product with the expert guidance we receive from gbet.” 

To arrange a conversation with Gbet in the company’s on-site private meeting room at Betting on Sports, please contact [email protected].

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