Bet365 launches in Indiana in continued US expansion

bet365 has officially launched into Indiana through a partnership with the French Lick Resort.

Indiana becomes the eighth state of the British bookmaker’s expansion in the US, which already includes Kentucky, Louisiana, Virginia, Ohio, New Jersey, Iowa and Colorado.

A bet365 spokesperson said: “At bet365, we don’t do ordinary, and as the home of the country’s first professional baseball game, ‘The Greatest Spectacle in Racing’, and a rich basketball history, neither does Indiana.

“New and eligible sports fans in the Hoosier State, renowned for their passion and loyalty, can enjoy the bet365 experience featuring market leading offerings like amazing Bet Boosts, the fastest In-Game product and unique Same Game Parlays.”

The move comes not long after the operator rolled out its online sportsbook in Louisiana, its seventh US state. 

Described as a ‘unique market’, Louisiana contains certain pockets where online sports betting is not available. The state conducted a parish-by-parish vote, so UK-based bet365 is now available in 55 of the state’s 64 parishes.