SBC News SIS expands US footprint with bet365 esports deal
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SIS expands US footprint with bet365 esports deal

SIS Content Services is expanding its US footprint in a deal that sees bet365 offer its H2H Global Gaming League (H2HGGL) eBasketball and eSoccer games in Ohio and Arizona.

Part of the SIS Group (Sports Information Services), SIS Content Services now sets the product for further enhancement through the launch of eSoccer games, with bettors now enjoying the full range of H2HGGL esports content.

Richard Ames, CEO of SIS and President of SIS Content Services, stated: “We are rapidly expanding the presence of our H2H Global Gaming League  across the US, which is significantly boosting engagement and margin for our partners. 

“With content live in five states, our relationship with long-term partner bet365 has been further strengthened as we continue to assist them with growth in the region.”

After bet365 successfully launched H2HGGL eBasketball in New Jersey in late 2022, the product has since gone live in Colorado, Kentucky and, most recently, Ohio and Arizona. 

Developed specifically for betting, SIS produces over 150,000 H2HGGL events annually, providing a full end-to-end solution.

The short-form, events-based esports product sees professional gamers compete in eBasketball and eSoccer games from SIS’ self-contained UK studios, and adds as much as 10% in value in the basketball and football verticals on sportsbook platforms.

The products feature ultra-low (sub-second) latency live streaming, visible ESIC-trained integrity referees for every game, live caster commentary, as well as on-screen graphics.

“We are thrilled that our esports products are now live in Ohio and Arizona,” added Michele Fischer, Vice President, SIS Content Services.

“Both states have significant fan engagement in professional and college sports, and the H2H Global Gaming League™ has already shown to have positive appeal to the bet365 customer base.”

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