It is becoming increasingly difficult to engage new players and retain existing bettors. But one way in which operators can tap into new player bases is through gamification tools such as jackpot tournaments. James King, CEO of Flows, sheds light on how operators can leverage Flows’ latest development, ‘Flo,’ to unlock new realms of engagement and retention. He tells us …
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The first half of 2023 has been a busy one for GR8 Tech – a brand evolution, expansion into new markets and even the launch of new products and solutions. But according to CEO Evgen Belousov, the latter half of this year will be brimming with bigger and better opportunities. In a discussion with SBC News, Belousov reflects on the …
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David Jacquet, SVP of Analytics at Kambi Group, has presented an eye-opening look at how AI technology will reshape all components of sports betting, from its pricing of markets and data capture/modelling, to its consumer proposition. In his day-to-day role, Jacquet, a seasoned sportsbook ‘quant and cryptologist’, leads the development of Kambi’s algorithmic trading products to enhance the technology group’s …
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Artificial intelligence (AI) and machine learning (ML) are often referenced in discussions about the future of the igaming industry. We spoke to Nicky Abela, Producer at Fast Track, to get a better understanding of the applications for this technology in player engagement and how the company is helping operators prepare for a future of machine learning-powered CRM. SBC: Can you …
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Artificial intelligence (AI) holds the potential to transform the betting and gaming industry, and will likely take a leading role in data processing and player segmentation in the years to come. Technamin Founder and CEO Suren Khachatryan claims his company will be at the forefront of AI developments and is ready right now to embrace the myriad opportunities it presents. …
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Bookmakers switching to LSports‘ STM will never have to calculate their odds or margins, and never experience their most painful problem – downtime. We spoke to Yoav Ziv, VP Sales and Business Development at LSports and LVision.io, to find out more about how the automated trading tool has eliminated ‘tedious’ actions associated with sportsbook management, giving bookmakers the most control …
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Google describes an epiphany as a moment of sudden and great revelation or realisation. It is typically seen as a positive thing, but what if it threatened the entire basis of your company? All-in Global chairman Roy Pedersen was wrestling with such an epiphany before embracing the new future for his company, a combination of artificial intelligence and human editing …
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Vahan Sahakyan, CRM Product Owner at Digitain, writes for SBC News about how the sports betting software provider has been developing the use of artificial intelligence (AI) for “quite a while” – to improve both its internal processes and the customer experiences of its partner network. Currently, we are focused on three main areas: customer insight, CRM and customisation. With …
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More than 5,000 users every month are now asking ‘Alice’ about current promotions on Fonbet, whose virtual voice assistant has a declared accuracy of about 90%. Alice, the Yandex-developed equivalent of Apple’s Siri, was first launched in 2017 but the Fonbet “skill” was only added in late 2019. It has the answers to thousands of common template questions that help …
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Kim Mouridsen, Professor and Founder of Mindway AI, explains how they are using scientifically based automated player profiling and monitoring to combat problem gambling and better understand player behaviours. SBC: Identifying problem gambling behaviour is getting easier with technology, but how can that translate to effective outreach to customers who may not want to accept that? KM: Problem gambling is …
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