Tag Archives: ai

Artificial Intelligence (AI) is rapidly transforming the betting industry. With algorithmic pricing and machine learning models providing new opportunities for operators.  Despite presenting sports betting companies with the ability to enhance risk management and deliver dynamic odds settings, AI technology also comes with risks that operators should be aware of, from AI bias to regulatory scrutiny.  As part of the …

Brendan O’Kane, CEO of OtherLevels, explains how sportsbooks can utilise a third-party plugin to present their customers with a new wave of rich and highly segmented on-site and in-app offers.   Hard-coded widgets and inflexible content management systems have been the essence of sportsbooks for years, but the time has come for change. While effective at presenting generic, static betting propositions to …

GiG descended onto the show floor at ICE Barcelona to outline how its LogicX solution is leveraging artificial intelligence to create meaningful personalisation across its partners’ platforms. James Coxon, GiG’s Chief Operating Officer, explained that the solution takes real-time data and converts it into scenario-based solutions for common problems across the industry. He said: “For us, it’s about powering a …

A lack of significant brand recognition lay behind a revamp of the Yolo Group’s sports aggregation platform, says Head of Sales, Mike Forslund, who oversaw a shift from TradeArt to Odds88 shortly after the turn of the year.  As internal ambitions for the year continue to soar, collaboration with partners to maintain a consistent stream of innovation and unique, customisable …

The maiden event of a calendar year often proves to be a breeding ground when it comes to fresh developments across the igaming space, and this year proved no different as PIN-UP Global took to the stage. Officially pulling back the curtain on what was billed as a comprehensive anti-fraud platform, Frogo leaped into action in a bid to elevate …

AI is one of the world’s biggest buzzwords. Brands and products are desperately trying to implement AI into their solutions and processes in a bid to be seen as ahead of the curve.  Sports betting is just one arena where AI is seeing a meteoric rise as operators seek to improve backend operations such as pricing and trading. But just …

The proliferation of cyber attacks affecting the gambling industry has been clear for all to see during recent months and years, with a smattering of household names having fallen foul of such raids. As such action becomes much more commonplace within the gaming ecosystem, Druvstar has been vocal in suggesting that not only are we at a critical crossroads but …

Max Potomkin, CEO at RISK, chats to SBC News about the company’s range of solutions for the sports betting and online casino markets. Potomkin highlights the power that AI-driven solutions can have on creating personlised experiences and intervening with signs of problem gambling. SBC: Please can you introduce RISK to our readers. Who are you and what problems do you help your …

As the world continues to evolve and the industry is presented with an ever increasing array of global possibilities, the necessity of delivering sophisticated and agile technological solutions continues to soar. It is deemed imperative that the distinctive requirements of clients are met to successfully enhance creativity and productivity when addressing the numerous difficulties presented. Fulfilling this central challenge is …

A widespread talking point at SBC Summit Lisbon was AI, and James Ross, SBC’s Multimedia Editor, caught up with Optimove’s VP of Revenue, Motti Colman, to find out why the CRM marketers have been using the technology “since before it was cool”. “It’s at the core of who we are as a business,“ explained Colman. “AI to us was always …