Tag Archives: ai

Betby to showcase new sportsbook AI tools at ICE London

SBC News Betby to showcase new sportsbook AI tools at ICE London

Betby will be unveiling a portfolio of AI-based tools at ICE London, from 6-8 February. The supplier has emphasised that these products will allow for a more efficient and effective management of sportsbooks. Eva Berkova, Chief Operating Officer of Betby, stated: “We’re delighted to be attending and showcasing our ground-breaking technology in what is the industry’s most anticipated expo. Last …

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IMG: 2024 the beginning of ‘truly immersive technologies’ in sports

SBC News IMG: 2024 the beginning of ‘truly immersive technologies’ in sports

Although the excitement surrounding NFTs in the sports industry has been left in 2021, and the peak of interest in such digital products observed in recent years has subsided, there still remains potential for other innovative technologies in this domain. In its 2024 Digital Trends report, IMG expressed how machine learning will have the ‘most immediate and profound impact’ on …

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Pernille Holbøll to lead Better Collective’s AI journey

SBC News Pernille Holbøll to lead Better Collective’s AI journey

Better Collective has named Pernille Holbøll as its new Senior Director of AI Editorial Content & Editorial Innovation. As the former Managing Editor-in-Chief of Danish news media companies, Ekstra Bladet and BT, Holbøll joins the firm to lead the strategic development of AI-generated editorial content across its sports media brands.  SVP Group Media & Core Sites & CEO South America, …

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Redefining work in igaming: Flows’ James King on blending human talent with AI-powered automation

James King, Flows

Artificial intelligence, or AI, has become increasingly popular within the igaming industry as we all well know. But one such question that has often been floated around is ‘how can companies work alongside AI effectively to create a streamlined working environment?’ James King, CEO of Flows, believes that the answer lies in finding that meeting point between technology and the …

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Epoxy.ai: competition in igaming too great not to consider AI-driven personalisation

SBC News Epoxy.ai: competition in igaming too great not to consider AI-driven personalisation

Personalisation may well be one of the most-used words at igaming conferences this year, but delivering a tailored betting experience is much easier said than done. According to Jason Angelides, Co-Founder and President of Epoxy.ai, this is where artificial intelligence (AI) comes in. Ahead of next week’s SBC Summit Barcelona, Angelides urges igaming companies to turn their attention towards other …

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John Gordon, Incentive Games: we’re banning the dreaded F-word … here’s why

SBC News John Gordon, Incentive Games: we’re banning the dreaded F-word … here’s why

Writing for SBC News, John Gordon dispels the myths that Incentive Games is a Free-to-Play games provider as he walks us through the company’s unique business model. I’m banning the phrase ‘free-to-play’ in the Incentive Games office. Yes, I know what you’re thinking: “But isn’t that exactly what you do?” No. Let me explain… Some people, when they hear F2P, …

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LSports: Innovation in player retention-focused products is the way forward

SBC News LSports: Innovation in player retention-focused products is the way forward

Having good data is great, but according to LSports CEO Dotan Lazar, this is no longer enough if you’re looking to stand out from the crowd. Instead, he believes that innovation in player retention-focused products is the way forward. In a chat with SBC News, Lazar began by reflecting on the biggest milestones from 2023, including the development of new …

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GR8 Tech: how can automation help overcome trading challenges?

SBC News GR8 Tech: how can automation help overcome trading challenges?

Denys Parkhomenko, Chief Product Officer of GR8 Tech, unpacks some of the challenges facing trading departments in 2023. He discusses the role that automation can play in deploying an effective risk management strategy before explaining how GR8 Tech is supporting its clients in integrating best-in-class trading solutions. While the spotlight often shines elsewhere in bookmaking, trading remains the backbone. Its …

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Aldo Comi: Football can gain advanced AI techniques from betting experts

SBC News Aldo Comi: Football can gain advanced AI techniques from betting experts

As an industry that is always on the lookout for new technological innovations, betting has kept a close eye on Artificial Intelligence (AI) developments in recent years.  The potential of the technology is a regular talking point among stakeholders, examining how it can benefit in commercial aspects as well as for player protection. Aldo Comi, CEO of football analytics provider …

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