Tag Archives: ai

HKJC to introduce AI race cards as current offerings ‘insufficient’

SBC News HKJC to introduce AI race cards as current offerings ‘insufficient’

Hong Kong Jockey Club (HKJC) has announced that it has created “the ChatGPT version of horseracing”. Introduced by Executive Director of Racing Andrew Harding, the release gives fans access to a “digitally immersive” customer experience. During the Asian Racing Conference in Sapporo, Harding commented: “Fan engagement is no mere buzzword, it will determine our future.” Dennis Hau, the club’s Executive …

Read More »

Flows: boosting partners’ player retention with FlowsWave launch

customer retention concept

In the second part of a Q&A marking the launch of a new suite of apps, Flows chats to SBC News about how its Marketing Jackpots and FlowsWave applications can boost the performance of its customers.  How do customisable designs and real-time response capabilities of FlowsWave contribute to its effectiveness in gathering valuable data? The customisable designs and real-time response …

Read More »

Sportradar asserts AI-backed odds tech driving operator profits

SBC News Sportradar asserts AI-backed odds tech driving operator profits

Sportradar has reported that its AI-driven personalised odds technology, Alpha Odds, made a significant contribution to operator trading during UEFA European Championship qualifying matches. The firm outlined that Alpha Odds has boosted bookmaker profits by 15% during the qualifying fixtures. With the upcoming UEFA Euro 2024 anticipated to generate more than €62.2bn in global betting turnover, Sportradar emphasised that operators …

Read More »

Beyond automation: supercharging third-party systems with Flows’ no-code innovation

SBC News Beyond automation: supercharging third-party systems with Flows' no-code innovation

In an era where technological agility and efficiency are paramount, Flows emerges as a game-changer for businesses seeking to amplify their existing third-party systems’ capabilities. Spearheaded by CEO James King, Flows provides a revolutionary no-code automation platform that enables customers to build products, features, and much more without the need for coding. This platform enhances operational processes and seamlessly integrates …

Read More »

SBC Summit Rio: there’s room for all kinds of AI tech developments

SBC News SBC Summit Rio: there's room for all kinds of AI tech developments

Technological developments are a core focus of any organisation amid a constant jockeying for position, with the possibilities offered by artificial intelligence currently capturing much attention. This formed a central focus at the recent SBC Summit Rio, where a quintet of experts delved into how the tech could shape the future of the industry, why such models can improve responsible …

Read More »

Betby to showcase new sportsbook AI tools at ICE London

SBC News Betby to showcase new sportsbook AI tools at ICE London

Betby will be unveiling a portfolio of AI-based tools at ICE London, from 6-8 February. The supplier has emphasised that these products will allow for a more efficient and effective management of sportsbooks. Eva Berkova, Chief Operating Officer of Betby, stated: “We’re delighted to be attending and showcasing our ground-breaking technology in what is the industry’s most anticipated expo. Last …

Read More »

IMG: 2024 the beginning of ‘truly immersive technologies’ in sports

SBC News IMG: 2024 the beginning of ‘truly immersive technologies’ in sports

Although the excitement surrounding NFTs in the sports industry has been left in 2021, and the peak of interest in such digital products observed in recent years has subsided, there still remains potential for other innovative technologies in this domain. In its 2024 Digital Trends report, IMG expressed how machine learning will have the ‘most immediate and profound impact’ on …

Read More »

Pernille Holbøll to lead Better Collective’s AI journey

SBC News Pernille Holbøll to lead Better Collective’s AI journey

Better Collective has named Pernille Holbøll as its new Senior Director of AI Editorial Content & Editorial Innovation. As the former Managing Editor-in-Chief of Danish news media companies, Ekstra Bladet and BT, Holbøll joins the firm to lead the strategic development of AI-generated editorial content across its sports media brands.  SVP Group Media & Core Sites & CEO South America, …

Read More »

Redefining work in igaming: Flows’ James King on blending human talent with AI-powered automation

James King, Flows

Artificial intelligence, or AI, has become increasingly popular within the igaming industry as we all well know. But one such question that has often been floated around is ‘how can companies work alongside AI effectively to create a streamlined working environment?’ James King, CEO of Flows, believes that the answer lies in finding that meeting point between technology and the …

Read More »

Epoxy.ai: competition in igaming too great not to consider AI-driven personalisation

SBC News Epoxy.ai: competition in igaming too great not to consider AI-driven personalisation

Personalisation may well be one of the most-used words at igaming conferences this year, but delivering a tailored betting experience is much easier said than done. According to Jason Angelides, Co-Founder and President of Epoxy.ai, this is where artificial intelligence (AI) comes in. Ahead of next week’s SBC Summit Barcelona, Angelides urges igaming companies to turn their attention towards other …

Read More »