SBC News Betby to showcase new sportsbook AI tools at ICE London

Betby to showcase new sportsbook AI tools at ICE London

Betby will be unveiling a portfolio of AI-based tools at ICE London, from 6-8 February.

The supplier has emphasised that these products will allow for a more efficient and effective management of sportsbooks.

Eva Berkova, Chief Operating Officer of Betby, stated: “We’re delighted to be attending and showcasing our ground-breaking technology in what is the industry’s most anticipated expo. Last year, we unveiled the automated and more powerful risk management segmentation tools and the successful Tournament Widget.”

Furthermore, at a ‘high-tech exhibition booth’ in the sports betting section which features an increased footprint from last year, Betby will also be showcasing its sports betting technology and services.

These allow for the company’s partners across four continents to differentiate and out-grow their competition in a more ‘effective and efficient management’ of their operations.

“Now we look forward to launching our latest tools which together with our sportsbook solution will empower even further sportsbook operators with top-level management capabilities whilst providing users with a seamless and more immersive betting experience,” Berkova added.

The Malta-headquartered firm summarised that the new AI-based tool developments focus mainly on churn and LTV prediction, risk management automation, sportsbook personalisation, as well as prompt-based business intelligence reporting.

Last week, the sportsbook solutions provider also announced that it is set to grow its LatAm presence via a deal announced with Fun88.

Now powering the operator in the region, Betby explained that it would provide Fun88 with “the level of freedom required for the operator to innovate and develop unique sports betting experiences in the LatAm landscape”. 

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