Flows: boosting partners’ player retention with FlowsWave launch

In the second part of a Q&A marking the launch of a new suite of apps, Flows chats to SBC News about how its Marketing Jackpots and FlowsWave applications can boost the performance of its customers. 

How do customisable designs and real-time response capabilities of FlowsWave contribute to its effectiveness in gathering valuable data?

The customisable designs and real-time response capabilities of FlowsWave significantly enhance its effectiveness in gathering valuable data. Customisable designs allow operators to tailor the look and feel of messages to align with their brand identity and player preferences. This level of personalisation ensures that the messages are engaging and relevant, which increases the likelihood of player interaction. When players see a message that resonates with them, they are more likely to respond, providing immediate feedback and interaction.

Real-time response capabilities further amplify this effectiveness by enabling instant data collection and action. As players interact with the messages, their responses are captured and processed immediately. This real-time feedback loop allows operators to adjust and refine their communications strategies on the fly. For instance, if a particular message or campaign is performing well, operators can quickly replicate or extend it. Conversely, if a message is not resonating, it can be modified or replaced in real-time to better meet player needs.

Moreover, the data gathered through these interactions is not just collected but is actionable within the Flows engine. This means operators can analyse player responses and behaviours to gain deeper insights into player preferences, trends, and potential issues. These insights can then inform future marketing strategies, safety interventions, and overall player engagement tactics. By leveraging customisable designs to create engaging messages and using real-time responses to capture valuable data, FlowsWave empowers operators to make informed, data-driven decisions that enhance the player experience and drive business success.

In addition to enhancing the player experience, FlowsWave also gathers data that can be orchestrated with other information within the Flows engine. What impact could this have on operations?

The ability of FlowsWave to gather data and orchestrate it with other information within the Flows engine has a profound impact on operations. By integrating real-time data from player interactions with existing datasets, operators can achieve a more comprehensive understanding of player behaviour and preferences. This holistic view allows for more precise segmentation and personalisation, ensuring that each player receives a tailored experience that can drive engagement and loyalty.

Operationally, this data orchestration enables more efficient and effective decision-making. For instance, by combining data from FlowsWave with transaction data, operators can identify patterns and trends that might indicate potential issues such as problem gambling behaviours. This allows for proactive intervention, enhancing player welfare and adhering to regulatory requirements. Additionally, insights from combined datasets can inform the development of new features or campaigns, ensuring they are aligned with player needs and market demands.

Moreover, the seamless integration of data within the Flows engine enhances automation capabilities. Operators can set up automated workflows that respond to player actions in real time, such as triggering personalised promotions based on recent interactions or adjusting game recommendations based on play history. This not only improves operational efficiency by reducing manual workload but also ensures a timely and relevant response to player activities, enhancing overall satisfaction.

In summary, the orchestration of data from FlowsWave with other information within the Flows engine transforms raw data into actionable insights, driving more informed decision-making, improving player engagement and welfare, and streamlining operations through advanced automation. This integrated approach positions operators to stay competitive and responsive in a dynamic industry.

What potential impact do you foresee the new app suite having on player retention and overall customer satisfaction?

The new app suite, including Marketing Jackpots and FlowsWave, is set to greatly enhance player retention and overall customer satisfaction. These apps offer innovative, engaging, and customisable tools that directly influence player loyalty and satisfaction.

Marketing Jackpots keep players engaged with exciting and tailored promotional opportunities, delivering seamless experiences across all devices. This constant stream of personalised gaming experiences encourages player loyalty and increases retention rates.

FlowsWave revolutionises player interaction with advanced pop-up messaging. It ensures players feel valued through real-time, personalised communication, whether via gamification elements, timely promotions, or safety checks. Such prompt and relevant interactions boost trust and engagement, enhancing satisfaction.

Moreover, integrating these apps within the Flows engine allows operators to leverage data insights to continually refine player experiences. Capturing real-time responses and orchestrating data from various sources enables highly targeted campaigns and features that resonate with players, further driving retention and satisfaction.

In summary, the new app suite empowers operators to deliver a superior, personalised experience that keeps players engaged and satisfied, positively impacting player retention and overall customer satisfaction.