Some of the leading suppliers to the sports betting industry have offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was Betinvest, represented by its VP of Business Development Valentyn Kyrylenko. SBC: What role does pricing and risk have to play in the …
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For years, people have been breaking down sports mathematically based on the probabilities of various outcomes. It’s a popular topic amongst fans keen to discuss, engage and predict elements of their favourite sport. Thanks to technology, the ability for bookmakers to serve this interest by providing as many betting markets as possible has become a lot more efficient. As Artificial …
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Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The first round table participant was SBTech, who this week was chosen by Gamesys as platform provider for the new Virgin Bet brand in the UK. The company was …
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Optima CEO Jacob Lopez said that the rise of mobile betting has played a major role in the development of its MGS platform, which is now utilised by partners worldwide. OptimaMGS™ is a turn-key high performance gaming platform which allows operators to serve its customers through multiple engagement channels under a single system, using both integrated OPTIMA products as well as …
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Artificial intelligence will revolutionise global business, but how should industry stakeholders approach this complex and often misunderstood technology? SBC speaks to Qubit CEO & Co-Founder Graham Cooke on the current context of AI and how to gain inclusive learnings on the subject matter without distractions or disruptions. Leading Qubit, Cooke has worked and consulted on a number of ‘Tier1’ industry …
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Alessandro Fried, Chairman for BtoBet, has published a new white paper on the changing habits of bettors and a technological revolution in both daily and gaming life. The wide-ranging report, which details the evolution of the bettor, the 3D view of the consumer and an increased level of automation in the industry, also questions whether the sports betting sector is …
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Ahead of Betting on Sports 2017 (12-15 September), OtherLevels CEO Brendan O’Kane, part of the ‘CRM – Digital identity and marketing’ session at next month’s event, spoke to SBC News about what he’s looking forward to at #boscon2017, where operators and affiliates can work better together and what sports partnership has stood out over the last 12 months. SBC: Why …
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Kompli-Global has developed a tool to help companies deal with the more time-consuming customer due diligence challenges of the 4th Anti-Money Laundering Directive (4th AMLD). The 4th AMLD, which came into force on 26 June, includes a specific mention for the online gaming industry, where operators must perform more exhaustive checks on adverse player information. Backed up by a team …
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Earlier this month, Kindred Futures co-hosted a roundtable session in London exploring opportunities around how artificial intelligence (AI) can be used to detect early signs of problem gambling. Kindred Futures, the innovation arm for Kindred Group (formerly Unibet Group), initiated discussions between leading academics, technology pioneers, addiction psychologists and Kindred’s team of responsible gambling experts. The focus was on the …
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Artificial Intelligence developer Professor Louis Rosenburg has sent a shockwave through the US betting industry by creating an algorithm that correctly predicted the first to fourth places at this year’s Kentucky Derby. Employing predictions formed by human-based artificial intelligence engine UNU, Rosenburg would take down the ‘holygrail’ of betting as his four-fold bet would win $10,842 pay-out on a $20 bet …
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