SBC News Voice of the Sports Betting Industry
Max Potomkin, CEO at RISK, chats to SBC News about the company’s range of solutions for the sports betting and online casino markets. Potomkin highlights the power that AI-driven solutions can have on creating personlised experiences and intervening with signs of problem gambling.
SBC: Please can you introduce RISK to our readers. Who are you and what problems do you help your clients to solve?
RISK is an international company operating in the igaming industry that specialises in developing high-potential markets. Through bold and innovative strategies, the company manages more than five leading brands in casino gambling and sports betting. Its mission is to combine risk, excitement and responsibility to provide its customers around the world with a safe and satisfying igaming experience.
We embrace challenges with a fearless mindset, enabling us to build cutting-edge gaming solutions and expand into high-potential markets rapidly.
Our mission is to combine risk, excitement, and responsibility, ensuring customers worldwide enjoy a safe and satisfying igaming experience. At RISK, we don’t just follow trends—we set them.
In addition to delivering world-class gaming experiences, RISK recognises the importance of customer privacy and security. As many clients prefer anonymity in their gaming activities, seeking platforms that safeguard their identities while offering engaging and secure experiences is essential.
SBC: What markets do you currently work in and what kind of partners do you currently have in your portfolio?
Operating in 10 countries and serving 300,000+ clients, RISK is powered by a team of 600+ experts. The company operates in Europe, including the UK-one of the oldest regulated gambling markets-as well as in the Asian market.
We adapt our offerings to diverse markets and cultural nuances, ensuring localised and effective operations.
Our portfolio includes partnerships with global leaders like Parimatch, along with 5+ top-tier products in online casinos and sportsbook niches.
SBC: Tell us about RISK’s expansion plans and how you are looking to scale up your Risk Management solutions.
RISK’s ambition is to become a global leader in international expansion.
Our approach includes strengthening partnerships, scaling up our tech and data solutions including AI-driven risk management technologies, automating processes, building localised strategies, and developing a robust infrastructure for responsible gaming.
SBC: What are the biggest challenges that operators are facing when it comes to risk management, and how is RISK best positioned to help face them?
Operators face increasing challenges in balancing engaging gaming experiences with responsible gaming measures, addressing market-specific regulations, and combating fraudulent activities.
RISK’s platform tackles these issues through AI-powered features, including predictive models for early problem gambling detection, personalised interventions, and advanced fraud prevention systems. These innovations ensure seamless user experiences while maintaining integrity and compliance across markets.
Commitment to data-driven insights and localised solutions enables operators to remain compliant while enhancing player safety and satisfaction, even in the most regulated markets.
SBC: What are the key features you as an operator can offer and what differentiates RISK?
RISK stands out with its expertise in iGaming operations, data analytics, and tech-driven risk management. Key features of our platform include:
- AI-Powered Risk Management: Predictive models for early problem gambling detection.
- Personalised Responsible Gaming: Tailored interventions based also on AI-analysed player behaviour, boosting engagement metrics.
- Advanced Fraud Prevention: AI algorithms reducing fraud detection time by 50% and doubling status transition speeds.
- Enhanced User Experience: While AI delivers insights for safer and more enjoyable gaming, it’s our team who turns these insights into actionable strategies that resonate with players.
What sets RISK apart is our proactive and personalised approach to risk management. In an industry as volatile as iGaming, staying competitive requires the ability to navigate and mitigate risks effectively. Our unique combination of technology and people expertise ensures we don’t just manage risks—we excel at turning them into opportunities, keeping our clients ahead in the game.
SBC: What are the biggest KPIs that you are measuring your success against and how can operators know that their risk management solutions are working?
Our KPIs include Average Turnover Per User (ATPU), player engagement rates, fraud detection time, and the efficiency of status transitions.
For example, our solutions—such as AI-Powered Risk Management and Personalised Responsible Gaming features—have improved ATPU by 15-20% and increased betting activity by 12-15%.
Operators can assess the effectiveness of their risk management solutions through these measurable outcomes, as well as improved user satisfaction, enhanced player safety, and reduced fraudulent behaviour.
