Tag Archives: 12bet

BOSE Digital: Separating product from service for multi-jurisdictional success

It’s important to distinguish product from service, said Microgame’s Marco Castaldo, as a collection of CEOs for leading sports betting and gaming suppliers discussed the best way of working with operators on a multi-jurisdictional basis.  Speaking at Betting on Sports Europe – Digital in the ‘Market fragmentation – Supplier CEO Panel’, sponsored by Altenar, Castaldo was replying to an opening …

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Tyrone Dobbin: Local partnerships are key to understanding complexities in African markets

Establishing a brand in an African market requires a level of local expertise and knowledge, explained Tyrone Dobbin, Managing Director – Africa at Sportingbet at the SBC Summit Barcelona – Digital.  Speaking on SBC’s ‘Africa – the market of the future’ panel, Dobbin emphasised that betting companies must not take a holistic approach to the African market when trying to …

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12Bet strengthens ITTF partnership

The ITTF (International Table Tennis Federation) has confirmed 12BET as its official international betting partner for the biggest Table Tennis event of the year: the Liebherr 2019 ITTF World Championships, taking place between 21-28 April. The partnership will see digital and social media activations carried out during the World Championships, promoting the 12BET brand globally, placing a specific emphasis on …

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12Bet backs UK Taekwondo development sponsoring Manchester World Championships

12Bet continues to strengthen its association with the martial art of Taekwondo, confirming that it will sponsor the sport’s flagship World Championships in Manchester, 15-19 May 2019. Partnering with event organiser GB Taekwondo, 12Bet confirms that it will act as an official partner of the ‘World Taekwondo Championships – WTC 2019’, the first time that the martial art will host …

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12BET to sponsor YONEX All England Badminton Championships

Copyright: byjeng / 123RF Stock Photo

Badminton England, the national governing body for badminton, has announced a new partnership with 12BET, which sees the global online betting brand become the official betting partner of the YONEX All England Badminton Championships for the next three years. Now into its 109th year, and positioned as one of the Super 1000 events on the international World Tour, the prestigious annual …

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Stamford Bridge to host the inaugural five-a-side SBC Global Championship

SBC Global Championship

Five-a-side teams featuring players from some of the sports betting industry’s leading operators, suppliers, affiliates and media organisations will be taking part in the inaugural SBC Global Championship at Stamford Bridge on Tuesday 22 May. Supported by headline sponsor Trustly Group, the eight-team tournament played out in Chelsea kits will be officiated by former FIFA and Premier League referee Dermot …

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12BET ups customer engagement dynamics with Optimove

Seeking to bolster its customer retention, insights and engagement dynamics, Isle of Man and Philippines-based online sportsbook 12BET has appointed Optimove as its ‘customer marketing operations partner’. Utilising Optimove’s industry-tailored customer analytics and insights tools, 12BET will seek to enhance its customer activity, conversion, messaging and overall engagement across its digital verticals. Updating stakeholders, Rory Anderson Spokesman for 12BET states: …

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12BET to sponsor London-hosted Table Tennis Team 2018 World Cup

Agreeing terms with Table Tennis England and the International Table Tennis Federation (ITTF), Isle of Man and Philippines online bookmaker 12BET has confirmed that it has agreed on terms to become the ‘Official Betting and Gaming Sponsor of the ITTF Team World Cup 2018. The ITTF Team World Cup 2018 table tennis tournament will be hosted at the Olympic Copper …

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AFC Bournemouth announces Mansion as club’s first sleeve sponsor

English Premier League side, AFC Bournemouth, has confirmed that it has reached an agreement with former shirt sponsor, Mansion, for the online gaming company to become the club’s first ever sleeve sponsor. Mansion’s logo will be on the of the left arm of the Cherries home strip and third shirt, while another of Mansion’s brands, Casino.com, will be advertised on the …

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12BET hits sponsorship double with West Brom shirt sleeve deal

West Brom

West Bromwich Albion FC (WBA) has teamed up with sports betting and casino brand 12BET for the club’s first ever shirt sleeve sponsorship deal. The deal will see the 12BET, an in-play focused operator formed in 2007, displayed on both the shirt sleeve for the playing shirts and on Baggies’ training wear. 12BET Spokesman Rory Anderson commented: “We are excited …

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