12BET ups customer engagement dynamics with Optimove

Rory Anderson

Seeking to bolster its customer retention, insights and engagement dynamics, Isle of Man and Philippines-based online sportsbook 12BET has appointed Optimove as its ‘customer marketing operations partner’.

Utilising Optimove’s industry-tailored customer analytics and insights tools, 12BET will seek to enhance its customer activity, conversion, messaging and overall engagement across its digital verticals.

Updating stakeholders, Rory Anderson Spokesman for 12BET states: “We have established ourselves as one of the leading gaming brands in the region, and so it is essential that at this key time we do not rest on our laurels. One of the biggest challenges we face is to continue fostering customer engagement. Optimove’s use of one-to-one personalisation and their impressive track record really impressed us. We look forward to seeing what the future holds.”

Optimove’s customer intelligence team, will further assist 12BET’s marketing, gathering unique customer data, trends and insights to enhance ongoing 12BET promotions and personalisation strategies.

Pini Yakuel

Pini Yakuel, Optimove’s co-founder and CEO of Optimove backs 12BET as its new partner

“Since their launch, 12Bet have led the way across the Asian market. South East Asia has always been a target market for Optimove, so we are really excited to be collaborating with an industry leader in their continued success.” “Providing value to customers through intelligent, data-driven marketing communications is a key aspect to an effective strategic growth plan that will see 12Bet maximize their customer lifetime value, spend and other KPIs. Creating emotionally intelligent interactions increases customer engagement and maximizes their business with the brand.”

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