English Premier League side, AFC Bournemouth, has confirmed that it has reached an agreement with former shirt sponsor, Mansion, for the online gaming company to become the club’s first ever sleeve sponsor.
Mansion’s logo will be on the of the left arm of the Cherries home strip and third shirt, while another of Mansion’s brands, Casino.com, will be advertised on the sleeve of the club’s away shirt.
After a successful two year partnership, this season, Mansion was replaced by M88.com as Bournemouth’s primary shirt sponsor, after the Asian bookmaker signed a lucrative deal with the Cherries end of last season.
Mansion join a host of gaming companies to take advantage of sleeve sponsorship in the Premier League, with West Bromwich Albion being sponsored by 12Bet, Stoke City by Top Eleven and Watford by 138.com.
Bournemouth’s chief executive, Neill Blake said: “I am delighted to further expand our partnership with Mansion. The club is growing quickly and now has a huge reach, being in our third season in the Premier League.
“Mansion can capitalise on that, as well as supporting the club to raise our profile in territories such as Asia. Therefore, it is a deal which is very beneficial for both parties and I look forward to continuing to work with Mansion.”