Leicester City FC has announced global sport betting operator 12BET as an Official Betting Partner for the 2016/17 season.
Formed in 2007, the sports betting and casino brand specialises in-play football betting and this is far from its first top tier sponsorship in the sport having agreed deals with Sevilla, Swansea and Newcastle United in the past.
Leicester City Heads of Partnerships Harj Hir said: “We’re delighted to enter into a partnership with 12Bet, who have a fantastic record of sponsorship in sport. As one of the leading global betting companies, we look forward to working with them over the coming season.”
12BET Spokesman Rory Anderson added: “In becoming Champions, Leicester City completed perhaps the greatest story in Premier League history.
“It was a remarkable achievement that captured the imagination of football fans across the globe. We are simply delighted to be a key partner of the Club.”
Leicester begin the defence of the EPL title tomorrow with a trip to Hull City. Claudio Ranieri has dismissed talk of his heroes becoming repeating their feat however, after the Italian said “It’s easier for ET to come to Piccadilly Circus”.
This agreement follows the announcement of a deal between BetStars and the Foxes with the bookmaker becoming its Official European Betting Partner.